Advertising gets people to your site... But your site is what actually makes you money.In this episode, Jordan breaks down DEWALT’s ecommerce ecosystem to show what really happens after someone clicks an ad, an email, or a retargeting link. He walks through how DEWALT structures its homepage, category pages, PDPs, email program, and product discovery to turn awareness into revenue, not just traffic.You’ll see how DEWALT balances brand and performance, how their Site Funnels actually work in practice, and where email, CRO, and on-site merchandising fit into a modern post-click revenue engine. #EmailMarketing #RetentionMarketing #Ecommerce #DTC #CRO #ConversionRateOptimization #PostClickMarketing #CustomerRetention #Klaviyo #ProductDiscovery #EmailStrategy #LifecycleMarketing #Shopify #EcommerceGrowth #MarketingPodcast #PerformanceMarketing #DigitalMarketing #BrandMarketing #EcommerceStrategy #CustomerExperience00:00 – Introduction01:00 – Why DEWALT’s ecosystem works04:33 – The “car vs gas” model for ecommerce09:23 – How DEWALT structures its homepage12:16 – How DEWALT uses email for product discovery18:00 – Why homepage order controls conversion28:14 – Category pages that actually sell33:02 – How PDPs should handle upsells and bundles40:16 – Where DEWALT leaves money on the table43:42 – DEWALT vs Makita: brand site vs ecommerce site47:02 – What to steal for your own siteWork with Pilothouse: ⁠⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠⁠Subscribe on YouTube: ⁠⁠https://www.youtube.com/@DTCPodcast⁠Subscribe to DTC: ⁠⁠https://www.directtoconsumer.co/⁠⁠Listen to DTC Podcast: ⁠⁠https://podcasters.spotify.com/pod/show/dtcpodcast

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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