In Part 2 of this deep dive, Jordan breaks down how to attribute your post-click ecosystem without relying solely on platform reporting. From estimating CRO uplift to sizing Rebuy’s true contribution and pressure-testing retention performance, this episode walks through the math and the mindset operators need to understand where low-cost revenue is really coming from.In this episode:How to estimate CRO revenue impact using direct linear conversion rateTwo practical ways to measure Rebuy performanceWhy MER comparisons often mislead operatorsThe retention metrics that matter more than repeat rateHow to size each growth lever against total Shopify revenue00:00 — Why Post-Click Revenue Matters00:29 — Measuring Rebuy’s True Impact06:42 — How to Calculate CRO Revenue Uplift13:25 — Comparing Channel Revenue Rates14:49 — The Retention Metrics That Actually Matter30:22 — Final Framework and Key TakeawaysWork with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcastSubscribe to DTC: ⁠https://www.directtoconsumer.co/⁠Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

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