Email marketing is evolving fast, and 2025 is shaping up to be the most challenging year yet for inboxing. In this episode, Jordan Gordon is joined by Austin Helm, Sales Manager at ZeroBounce, to dive deep into the nitty-gritty of email validation, spam traps, bounces, and strategies for boosting your email deliverability. Learn how to protect your sender reputation, warm up domains properly, and keep your campaigns out of the spam folder. Plus, Austin shares a special offer for listeners to try ZeroBounce with 5,000 free email validations. If email is a cornerstone of your business, you can’t afford to miss this one![00:00:00] – Introduction[00:01:00] – Special Offer from ZeroBounce[00:04:00] – Austin’s Journey to ZeroBounce[00:08:00] – What ZeroBounce Does[00:13:00] – Protecting Your Domain Reputation[00:19:00] – The Importance of Email Warmup[00:28:00] – Inboxing Challenges in 2025[00:39:00] – Understanding Spam Traps#EmailMarketing #SpamTraps #EmailDeliverability #InboxStrategy #ZeroBounce #EmailValidation #DigitalMarketingTips #RetentionMarketing #EcommerceStrategy #EmailMarketing2025TWBERP:Work with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcastSubscribe to DTC: ⁠https://www.directtoconsumer.co/⁠Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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