If your store has hundreds — or thousands — of SKUs, your biggest problem isn't your product. It's discovery.Jordan sits down with Julia Whatley, Senior Partner Manager at Rebuy, to break down how smart personalization turns an overwhelming catalog into a guided buying experience. From search-driven add-to-carts to post-purchase subscription upgrades, Julia walks through the full on-site journey and how brands are using Rebuy to lift AOV, drive repeat purchases, and build more intelligent relationships with their customers.In this episode:Why mega-SKU brands have a discovery problem, not a product problemHow one brand hit a 32% AOV boost and 20% bottom-line revenue increaseThe full personalization stack — search, bundles, smart cart, post-purchase, and moreHow to combine Klaviyo segments with Rebuy for truly tailored on-site experiencesThe "complete the look" strategy and the psychology behind purchase behaviorWhat the winning brands of the next three years will have in common00:00 – Intro & meet Julia Whatley, Senior Partner Manager at Rebuy 03:30 – The mega-SKU problem: why large catalogs create analysis paralysis 04:49 – KM Tools case study: 32% AOV boost & 20% bottom-line revenue increase 06:17 – Walking the full on-site journey: search, bundles, smart cart & more 12:49 – Bundle Builder: how 30% of Rebuy revenue flows through this one feature 25:47 – Secret weapons: Smart Links, geo-targeting & the Rebuy rules engine 30:55 – Klaviyo + Rebuy: why the integration is a need-to-have, not a nice-to-have 34:04 – The brands that will win in the next 3 yearsWork with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcastSubscribe to DTC: ⁠https://www.directtoconsumer.co/⁠Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

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