Hello and welcome to the World’s Best Email and Retention Podcast! Today, we’re diving into AI-driven attribution and retention strategies with Malav Pandya, Solutions Engineer at Triple Whale.Triple Whale has been at the forefront of solving post-iOS 14.5 attribution issues, using AI and proprietary pixel tracking to improve ad performance, email retention, and multi-touch attribution.Here’s what you’ll learn today:How Triple Whale’s Sonar extends email tracking to increase retention revenue by 22%How AI-powered media buying is saving marketers 5-10 hours per weekWhy GA4 is failing brands—and how better attribution models provide clarityIf you care about email, retention, and accurate data, you won’t want to miss this one.00:00:00 Introduction00:04:00 How AI is Automating Media Buying00:06:00 How Sonar Extends Cookie Tracking for Email Revenue00:13:00 Why GA4 Fails Ecom Brands & How Triple Whale Fills the Gap00:20:00 Bridging Online & In-Store Purchases via Shopify POS#DTC #Ecommerce #EmailMarketing #RetentionMarketing #Attribution #AI #TripleWhale #DigitalMarketing #CustomerRetention #GrowthMarketing #Shopify #PerformanceMarketing #MarketingAutomation Work with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcastSubscribe to DTC: ⁠https://www.directtoconsumer.co/⁠Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

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