Need to know—fast—whether your funnel’s working? In this episode, Jordan shares the exact system he used to audit 100+ ecommerce sites in just two days. It’s a crash course in post-click performance: the 7 key metrics that tell you if your site is converting, retaining revenue, and setting you up for repeat purchases.You’ll learn:How to measure funnel health in minutes, not hoursWhich metrics vary wildly by business model (and which don’t)How discount rate, return rate, and completion rate connectWhy Klaviyo’s attribution data tells only part of the storyWhat high-performing homepages, PDPs, and carts have in common Timestamps:00:00 Intro and Purpose of the Metrics Framework02:00 Moving to Port Alberni and Merging CRO with Email Retention04:00 Grouping Accounts by Business Model and Funnel Benchmarks06:00 Key Metrics Overview: From Load Time to Klaviyo Revenue12:00 Real-World Use Case for Assessing Site Performance16:00 Interpreting Cart Add and Conversion Rate Benchmarks22:00 Discount, Return, and Completion Rate Analysis28:00 Klaviyo Revenue Attribution Explained34:00 Meta and Google’s Role in Your Post-Click Metrics44:00 Qualitative Site Walkthrough: Homepage to CheckoutHashtags:#Ecommerce #RetentionMarketing #CustomerJourney #FunnelOptimization #ConversionRateOptimization #EmailMarketing #Klaviyo #CRO #Benchmarking #PostClickMetrics #DataDrivenMarketing #EcomAnalytics #TWBERP #WorldsBestEmailRetentionPodcast #MarketingPodcast #DTCMarketingWork with Pilothouse: ⁠⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠⁠Subscribe on YouTube: ⁠⁠https://www.youtube.com/@DTCPodcast⁠Subscribe to DTC: ⁠⁠https://www.directtoconsumer.co/⁠⁠Listen to DTC Podcast: ⁠⁠https://podcasters.spotify.com/pod/show/dtcpodcast

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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