If you’re still hitting “resend to non-openers,” this one’s for you.In this episode, Jordan delivers a no-holds-barred message of mercy to email marketers everywhere: Stop double tapping cold addresses. He breaks down exactly how this tactic tanks your sender reputation, why Gmail (and Yahoo) are punishing your list, and what to do instead.You’ll learn:Why 3.14% open rates are a red flag (not just a bad day)How Gmail samples your sends—and what happens when you failSmarter, higher-performing ways to double tap without damaging your deliverabilityThe underrated power of sending to your most engaged usersIf you care about long-term inboxing, revenue, and customer relationships… this episode is required listening.Timestamps:00:00 - Why Double Tapping Non-Openers Hurts Deliverability02:00 - Understanding Gmail’s Inboxing Algorithm06:00 - How Pulling Engaged Users Harms Campaigns10:00 - The Dangerous Impact on Sending Reputation16:00 - What to Do Instead of Double Tapping20:00 - Radical Tip: Send to Clickers, Not Non-Openers24:00 - Safer Alternative: Resend to All with New Subject Line27:00 - Automations vs. Double Taps30:00 - Final Rant and Real Fixes for Better Email ResultsHashtags:#EmailMarketing #RetentionMarketing #DeliverabilityMatters #InboxStrategy #EmailListHealth #MarketingMistakes #DoubleTapDisaster #EngagementOverEverything #DTCMarketing #SpamFolderSurvival #OpenRates #EmailTips #RetentionWins #MarketingStrategy #Pilothouse Work with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcastSubscribe to DTC: ⁠https://www.directtoconsumer.co/⁠Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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