Attribution doesn’t stop at ads.In this episode, we walk through how to measure the full post-click ecosystem (from email and SMS to CRO and retention) and how these channels work together to drive low-cost revenue.Jordan shares a practical model for evaluating channel impact beyond standard multi-touch attribution, why some of your most important revenue drivers get under-credited, and how to identify opportunities to improve marketing efficiency without spending more.If you’re trying to understand where your real growth is coming from, this is a foundational episode.#ecommerce #emailmarketing #retentionmarketing #attribution #digitalmarketing #dtc #pilothouse #cro #smsmarketing #shopifymarketing00:00 — Introduction00:50 — Defining the post-click ecosystem and how to think about it02:03 — What rising ad costs can reveal about your retention strategy08:22 — How multi-touch attribution fits into the bigger measurement picture19:03 — The 14-metric framework for evaluating your full ecosystemWork with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcastSubscribe to DTC: ⁠https://www.directtoconsumer.co/⁠Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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