In this episode, Jordan breaks down the world of offsite email capture tools: how they use fingerprinting to add contacts without a direct opt-in, why they can be a top source of spam complaints, and how brands are using them to unlock real revenue.You’ll learn:What these tools actually do behind the scenesWhy they can be risky—and how to avoid deliverability damageHow to set them up right (if you’re going to use them)What metrics matter when calculating true ROITimestamps:00:00 - Why retention beats acquisition02:00 - How these list growth tools work06:00 - The risks of spam complaints12:00 - Attribution vs. actual revenue18:00 - Segmentation strategies to protect sender reputation21:00 - When list growth tools are actually worth itHashtags:#EmailMarketing #ListGrowth #RetentionMarketing #EcommerceMarketing #Deliverability #MarketingTools #Fingerprinting #SpamComplaints #DTCMarketing #CustomerRetention #EmailGrowth #MarketingStrategy #Pilothouse #DTCBrands #MarketingPodcastWork with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcastSubscribe to DTC: ⁠https://www.directtoconsumer.co/⁠Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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