This episode is sponsored by Klaviyo. Most ecommerce brands obsess over rates — pop-up submit rate, click-through rate, conversion rate. But rate without throughput is meaningless. In this episode, Jordan breaks down the 15 core touch points every ecommerce brand should be mapping, monitoring, and iterating on — and introduces the framework for how to actually think about them.You'll learn the difference between assets and touch points (and why it matters more now than ever), how to build your minimum viable touch point map, and what views to run through each touch point so you're never flying blind.In this episode:Assets vs. touch points — what's the difference and why it mattersThe 15 core touch points: from unaware landing pages to campaign headersWhy throughput is the metric you should be watchingHow to audit your touch points once a month without losing your mindThe pop-up math that tells you if yours is actually workingPDP real estate — what to put around that add to cart buttonBrowse abandon, cart abandon, and the pre/post cart email frameworkDrop structure — a four email set to monetize any product launchReferenced episodes: 4, 37, 46, 66, 67, 84Episode Timestamps:00:00 – Why throughput beats rate every time05:18 – The 15 touch point map explained08:13 – Touch points 1-3: Unaware, aware, and retargeting destinations10:40 – Home fold 1 & 2: Are you sending people the right place?14:08 – PDP: The highest value real estate on your site19:53 – The pop-up math that tells you if yours is actually working24:13 – Welcome, browse abandon, and the pre-cart email framework30:25 – Campaign header/footer: The highest throughput touch point you're ignoringWork with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcastSubscribe to DTC: ⁠https://www.directtoconsumer.co/⁠Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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