Dive into this must-listen episode of TWBERP as host Jordan Gordon unveils the top six segmentation mistakes that email marketers are making in 2024. From overlooked opportunities to critical missteps that could land your emails in the spam folder, Jordan offers invaluable insights derived from cutting-edge research and real-world audits. Whether you're a seasoned marketer or a multitasking entrepreneur, you'll learn actionable strategies to refine your segmentation, enhance engagement, and ultimately drive more revenue through effective email marketing. Tune in to transform your email campaigns and ensure you're not just another spammer in the digital noise. [00:00:00] Introduction: The Importance of Email in Digital Marketing [00:03:00] Mistake #1: Overlooking Non-Subscribed Buyers [00:06:00] Mistake #2: Inconsistent Treatment of Spam and Non-Spam Audiences [00:08:00] Mistake #3: Poor Management of Spam Complaints and Bounces [00:10:00] Mistake #4: Underestimating the Impact of Privacy Opens [00:13:00] Mistake #5: Misjudging Engagement Windows [00:15:00] Mistake #6: Overvaluing Email Opens [00:17:00] Strategy Session: Implementing Effective Segmentation #EmailMarketing #DigitalMarketing #Segmentation #MarketingTips #TWBERP #Retention #DTC #Pilothouse Work with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠ Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcast Subscribe to DTC: ⁠https://www.directtoconsumer.co/⁠ Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

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