In this episode, host Jordan Gordon sits down with Jocelyn Kell, Pod Lead at Pilothouse, to explore the booming world of social commerce and its connection to email retention. Discover how 20% of e-commerce is now happening through social platforms like Facebook, Instagram, and TikTok, and why integrating email capture into your social commerce strategy is crucial for success. Jocelyn shares expert insights on setting up Meta Shops, leveraging email integrations like Klaviyo, and crafting retention strategies that drive growth for DTC brands. Whether you’re new to social commerce or looking to optimize your current approach, this episode is packed with actionable advice to help you scale your brand and keep customers coming back. Don’t miss this deep dive into the intersection of email, retention, and social commerce! [00:00:00] – Intro: Exploring social commerce, email retention, and the future of scaling DTC brands. [00:01:30] – Meet Jocelyn Kell: Insights from managing ad accounts for DTC brands at Pilothouse. [00:03:00] – The Rise of Social Commerce: How 20% of e-commerce sales are happening on social platforms. [00:05:00] – Email retention challenges: Navigating inbox deliverability issues and platform preferences. [00:07:30] – Collecting emails through Meta Shops: Best practices for seamless lead generation. [00:09:00] – Matching offers across platforms to ensure a consistent buyer journey. [00:11:00] – Paid vs. organic strategies: What works best for social commerce success. [00:13:00] – Closing Thoughts: Actionable tips to scale DTC brands with email and social commerce. #DTCBrands #SocialCommerce #EmailMarketing #EcommerceGrowth #RetentionMarketing #DigitalAdvertising #MetaShops #MarketingStrategy #BrandScaling #CustomerRetention Work with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠ Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcast Subscribe to DTC: ⁠https://www.directtoconsumer.co/⁠ Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related