In this episode, Jordan sits down with Abby Kohler, account strategist at Pilothouse, to dive deep into how brands should be thinking about media buying and retention in 2025.With economic volatility, tariffs, and rising acquisition costs, Abby shares why it's critical to build robust post-click systems—flows, segmentation, messaging—before scaling spend. She details Pilothouse's internal cross-channel playbooks: how email campaigns turn into presell pages, how Meta ads fuel Klaviyo segmentation, and how feedback loops across retention and paid media create compounding ROAS benefits.Key Highlights:Persona-led creative and messaging loopsHow to AB test email timing windows to improve flow performanceReal examples of Meta targeting using Klaviyo engagement dataScaling down spend without losing revenueHow Canadian brands are using patriotic messaging for a conversion bumpIf you’re scaling a DTC brand and want your email, site, and ads to actually work together—this is the episode.00:00 – Introduction08:00 – What wasted ad spend looks like when flows are broken11:00 – Turning an email campaign into a high-converting landing page17:00 – Using Klaviyo openers and unsubscribers for Meta targeting26:00 – Personalization through quiz-style popups44:00 – The Febreze story and buying psychology#DTCMarketing #EcommerceStrategy #RetentionMarketing #MetaAds #EmailMarketing #CustomerAcquisition #PerformanceMarketing #Klaviyo #MediaBuying #ShopifyBrands #DirectToConsumer #LifecycleMarketing #DigitalMarketingTips #MarketingStrategy #ScalingEcommerce Work with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcastSubscribe to DTC: ⁠https://www.directtoconsumer.co/⁠Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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