In this episode, Jordan Gordon from Pilothouse breaks down how these two apparel giants approach email, onsite creative, and retention strategy. From American Eagle’s triple-tap sends and maximalist promos to Everlane’s minimalist subject lines and brand positioning, we explore what actually works and what’s just noise.👉 Listen in to uncover:The ROI of splashy celebrity campaigns vs. subtle brand buildingHow email frequency impacts inboxing and long-term loyaltyLessons smaller brands can steal from billion-dollar retailersIt’s the World’s Best Email & Retention Podcast, and Part 1 of this matchup sets the stage for a heavyweight battle in the inbox.#EmailMarketing #RetentionMarketing #DTCMarketing #EcommerceMarketing #DigitalMarketing #AmericanEagle #Everlane #InboxWars #CustomerRetention #EcommerceGrowth #BrandStrategy #MarketingStrategy #CustomerExperience #MarketingPodcast00:00 – Retention is the cheapest growth lever02:00 – American Eagle vs. Everlane: framing the matchup05:00 – Celebrity campaigns: hype, sales, and stock price08:00 – Market cap & trading-range reality check13:00 – Everlane’s DTC-first retention edge16:00 – Subject line strategy: % off vs. $35 anchor21:00 – Email frequency & inboxing risks27:00 – Onsite teardown: homepage, pop-ups, and PDP missesWork with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcastSubscribe to DTC: ⁠https://www.directtoconsumer.co/⁠Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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