Are your email metrics telling the whole story? In this episode of TWBERP, we sit down with Alex Arnaut, CEO of GlockApps, to unpack the hidden truths behind open rates, clicks, and deliverability. From spam folder traps to reputation pitfalls, this conversation will change the way you think about email performance — and show you what really matters.0:00 – Introduction2:00 – Open Rates Are Unreliable4:30 – Why Apple’s Mail Privacy Protection Makes Open Rates Misleading7:00 – The Myth of “Machine Opens” and Their Impact9:00 – The Disconnect Between Clicks and Opens11:30 – Understanding the Role of Email Segmentation14:30 – False Attribution and the Impact on Email Metrics17:30 – Optimizing for Real Engagement in Email Campaigns#EmailMarketing #EmailMetrics #EmailDeliverability #MarketingTips #GlockApps #EmailSegmentation #OpenRates #EmailCampaigns #DigitalMarketing #EmailStrategy #EmailListBuilding #EmailMarketingStrategy #GlockAppsCEO #MarketingPodcast #EmailMyths #EmailMarketingTips #EmailOptimization #EcommerceMarketing #MarketingPodcast #RetentionMarketing #B2CMarketing Work with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcastSubscribe to DTC: ⁠https://www.directtoconsumer.co/⁠Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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