Is your email program struggling with low engagement, poor deliverability, or spam issues? In this episode, we walk through a 10-step checklist to rescue your emails from the trash bin and bring them back to life. From optimizing subject lines to fixing segmentation and improving design, these proven tactics will help you boost open rates, click-throughs, and overall performance. Whether you're in damage control mode or just need a refresh, this episode is your ultimate email revival guide.0:00 Introduction – Setting the stage for reviving your email program.2:00 The Warning Signs – How to recognize when your email program is in trouble.5:00 The Power of Language – Why subject lines and copy are your first fix.7:00 Cleaning Up Segmentation – Optimizing your list by removing non-engagers.11:00 Frequency Matters – Why adjusting your email send cadence can improve results.14:00 Fixing Key Flows – Optimizing abandoned cart and browse abandonment emails.17:00 Design Simplification – Creating clean, effective email layouts that convert.20:00 Deliverability Check – Ensuring your DNS settings keep you out of spam.#EmailMarketing #RetentionMarketing #DTC #Ecommerce #MarketingStrategy #EmailOptimization #Deliverability #EmailDesign #CustomerEngagement #MarketingTips #GrowthMarketing #RetentionStrategy #EmailMarketingTips #DigitalMarketing #MarketingPodcast Work with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcastSubscribe to DTC: ⁠https://www.directtoconsumer.co/⁠Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related