In this episode, we dive into the art of creating email experiences that do more than just sell—they inspire. Join host Jordan Gordon as he explores how heritage brand Filson turns each email into a visual journey, using lifestyle photography, strategic design, and storytelling to craft an aspirational experience for their subscribers. We cover how Filson strikes the perfect balance between content-driven and conversion-focused emails, how they maximize engagement through VIP sign-ups and theme features, and why their approach to seasonal drops keeps customers coming back. Whether you’re an email marketer, brand owner, or design enthusiast, discover actionable tips to elevate your email strategy and create a more loyal audience. 00:00 — Intro 01:00 — The Role of Non-Conversion Emails 02:30 — Filson as a Case Study: Building a Visual Experience 05:00 — Making the Most of Your Best Shots 08:00 — Crafting Seasonal Drops 10:30 — Lifestyle vs. Product Focus: Striking a Balance 13:00 — VIP Sign-Ups: Building Long-Term Engagement 15:30 — Design Choices That Work Across Devices 18:00 — The Power of Theme Features 21:00 — Filson’s Take on Journal-Style Emails 24:00 — Closing Thoughts #EmailMarketing #BrandStrategy #EmailDesign #FilsonEmails #CustomerRetention #AestheticMarketing #LifestyleBrand #SeasonalDrops #VIPMarketing #ContentMarketing #VisualStorytelling #Podcast #MarketingTips #EmailStrategy #DigitalMarketing Work with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠ Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcast Subscribe to DTC: ⁠https://www.directtoconsumer.co/⁠ Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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