In 2025, building and maintaining an engaged audience has never been more critical—or more challenging. In this episode of the World’s Best Email and Retention Podcast, Jordan Gordon dives into the changing landscape of email marketing and retention strategies. Learn why reactivation campaigns are obsolete, how tighter segmentation is driving better results, and why retention is now a cornerstone of revenue growth. Packed with actionable insights, this episode will help you create high-quality content, leverage your digital ecosystem, and maximize the potential of your audience for the biggest Q4 yet. Tune in to discover how to adapt, grow, and win in the new email marketing paradigm. 🎧 [00:00:00] Introduction [00:01:00] The Game Has Changed [00:02:00] Why Growing Your Audience Matters [00:04:00] Retention vs. Acquisition [00:07:00] Sniper Segmentation [00:13:00] Creating Engaging Email Content [00:15:00] Leveraging Abandonment Flows [00:20:00] Final Tips for 2025 Success #EmailMarketing2025 #RetentionStrategies #DigitalMarketingTips #AudienceGrowth #EmailEngagement #LifecycleMarketing #Q4Revenue #SniperSegmentation #MarketingPodcast #DTCGrowth #RetentionMarketing #KlaviyoTips #EmailOptimization #GmailUpdates #WorldsBestPodcast Work with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠ Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcast Subscribe to DTC: ⁠https://www.directtoconsumer.co/⁠ Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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