Black Friday isn’t about clever tricks; it’s about doing the basics better (and not tanking your sender reputation while you’re at it).In this episode, Jordan breaks down The Pilothouse Way to win Black Friday: how to increase send volume without burning your list, why “double-tapping non-openers” is a fatal mistake, and the counterintuitive truth about who actually buys and when.You’ll also learn:Why boring subject lines outperform “creative” ones during BFCMHow to structure every email assuming it’s the only one your subscriber opensThe simple post–Black Friday tactic that turns one-time buyers into repeat customers#EmailMarketing #BlackFriday #CyberMonday #RetentionMarketing #EcommerceMarketing #CustomerRetention #EmailStrategy #Deliverability #MarketingTips #DTC #DigitalMarketing #MarketingPodcast #Pilothouse #TWBERP #EcommerceGrowth #MarketingStrategy #LifecycleMarketing #EmailAutomation #BFCM #PerformanceMarketing0:00 — Introduction2:00 — What Actually Drives Results3:00 — Cadence and Frequency: How Much Is Too Much?5:00 — The Double-Tap Disaster6:00 — How Buyers Actually Behave (and Why It Matters)8:00 — The Boring Secret to Black Friday Success13:00 — Turn Black Friday Buyers Into December Buyers19:00 — The “Saucy” 30% Repeat Purchase TacticWork with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcastSubscribe to DTC: ⁠https://www.directtoconsumer.co/⁠Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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