This week, we're revisiting a listener favourite from early in the TWBERP catalog. If you haven't been around since the beginning, we can assure you this is a good one. On with the show! In this episode, we dive into the art of creating email experiences that both sell and inspire. Join host Jordan Gordon as he explores how heritage brand Filson turns each email into a visual journey, using lifestyle photography, strategic design, and storytelling to craft an aspirational experience for their subscribers. We cover how Filson strikes the perfect balance between content-driven and conversion-focused emails, how they maximize engagement through VIP sign-ups and theme features, and why their approach to seasonal drops keeps customers coming back. Whether you’re an email marketer, brand owner, or design enthusiast, discover actionable tips to elevate your email strategy and create a more loyal audience.00:00 — Intro01:00 — The Role of Non-Conversion Emails02:30 — Filson as a Case Study: Building a Visual Experience05:00 — Making the Most of Your Best Shots08:00 — Crafting Seasonal Drops10:30 — Lifestyle vs. Product Focus: Striking a Balance13:00 — VIP Sign-Ups: Building Long-Term Engagement15:30 — Design Choices That Work Across Devices18:00 — The Power of Theme Features21:00 — Filson’s Take on Journal-Style Emails24:00 — Closing ThoughtsWork with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcastSubscribe to DTC: ⁠https://www.directtoconsumer.co/⁠Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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