In this episode of The World’s Best Email and Retention Podcast, Jordan Gordon sits down with Black Crow co-founder Shazad Khan to explore how AI could reshape the ecommerce website.As ad creative, search queries, and retention messages become more personalized, most shoppers still land on the same static product or collection page. Black Crow Storefronts is built to carry the context of each ad through the full post-click experience, creating tailored landing pages, product flows, carts, and upsells for each audience and campaign.Jordan and Shazad break down how AI storefronts work, where they fit into a brand’s marketing stack, and how creative teams, media buyers, and agencies may use them to improve conversion after the click.What you’ll learn:How AI is changing the role of the ecommerce websiteWhy every ad could eventually lead to a unique storefrontHow Black Crow builds dynamic experiences from landing page to checkoutWhy post-click relevance can improve conversion and ROASWhich brands are ready to use AI storefrontsHow Black Crow supports email list growth and abandonment recoveryHow AI could change the responsibilities of media buyers and creative teams00:00 How to drive more revenue without increasing ad spend02:50 What will an ecommerce website look like in 10 years?04:47 The personalization gap after someone clicks an ad10:06 Inside Black Crow Storefronts12:30 How AI builds a unique storefront for every ad17:48 Controlling which products and audiences AI prioritizes23:08 How AI changes creative and media buying roles30:24 Black Crow’s AI tools for email and retentionWork with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcastSubscribe to DTC: ⁠https://www.directtoconsumer.co/⁠Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

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