In this episode of The World’s Best Email and Retention Podcast, Jordan Gordon sits down with Alia founder Shaan Arora to break down what makes a high-converting pop-up work.Shaan shares how Alia grew from a college project to $8 million in revenue before being acquired by Dotdigital for $60 million. He also explains how the company uses behavioral data to personalize pop-ups based on the shopper, timing, creative, and offer.They get into the role of data as a competitive advantage, how AI is changing software development, and why strong e-commerce brands continue testing even after they find a winning variation.What you’ll learn:How Alia grew from two early customers to a $60 million acquisitionThe four elements behind a “perfect pop-up”How timing, traffic source, and customer history affect conversionWhy blanket discounts can quietly reduce marginHow customer data creates an advantage that competitors cannot quickly copyWhy Alia continues focusing on pop-ups as a core productHow continuous A/B testing compounds conversion gainsWhy flexible software contracts can make experimentation easier00:41 What makes a “perfect pop-up”01:48 Alia’s $60 million acquisition03:13 From college project to $8 million in revenue08:54 AI, software development, and defensible SaaS moats12:38 Personalizing the customer, timing, creative, and offer18:48 Why strong brands never stop testingWork with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcastSubscribe to DTC: ⁠https://www.directtoconsumer.co/⁠Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

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