Some launches go exactly to plan. This one didn't — and I'm telling you everything.Heartbeat Song released on the 12th of April 2026, and in the lead-up to launch day, Amazon cancelled all of my preorders. Before I could even speak to a real person at KDP, I had to fight through a wall of AI bots — frustrating, time-consuming, and genuinely stressful when your launch window is closing in real time.But here's the thing. My book was also live on Apple Books, Kobo, and Google Play — and those platforms delivered. Being wide didn't just make business sense in theory. It literally cushioned my launch.In this episode I'm sharing the full story: what went wrong, what I didn't do, and exactly how I'm building the runway differently for Our Song later this year.What you'll learn in this episode:- Why preorders are about so much more than sales — and what losing them actually costs you- Why selling wide across multiple platforms is non-negotiable- The honest list of launch strategies I skipped — ARCs, street team, BookTok, Meta ads, email sequences- How to build an ARC team that generates reviews before launch day- Why your Shopify store (or direct sales channel) should lead your strategy, not follow it- What a proper email launch countdown sequence looks like- How to shift from creation mode to launch mode — before you finish the last chapterLinks mentioned:Grab Songbird and Heartbeat Song from my website: https://serenadepublishing.myshopify.com/collections/songbirdThe Author CEO: https://www.serenadepublishing.com/the-author-ceoIf this episode resonated, please leave a review or share it with a writer friend. It genuinely helps this show reach more people.

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related