Let's face it, it is so hard to put your time, energy, and let's be honest, tears into social media and end up feeling like it's not even making a difference. And by the way what does “being relevant” even mean – and is it something we should even strive for? Dr. Jen of #BeWorthFollowing is going to lay it all out for us. (Have I mentioned how much I love Dr. Jen?) Here are my questions for Dr. Jen: • What does it mean to be relevant online? • How do you understand who you are actually trying to reach? • How do you navigate the changing trends of social media? So come nerd out with Dr. Jen and I as we discuss all things social media. Thanks for Listening! To share your thoughts: • Leave a note in the comment section below. • Share this show on Twitter, Facebook, or Pinterest. To help out the show: • Leave an honest review on iTunes. Your ratings and reviews really help and I read each one. • Subscribe on iTunes or subscribe now.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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