In this fast, practical episode, Kathi Lipp, Tenneil Register, and Roger Lipp help writers move from clever to clear with a simple three-filter system for titles: clarity, connection, and curiosity. If your titles feel “off,” confusing, or too cute, this conversation shows you how to refine them so your audience instantly knows what they’ll get—and wants to click. Listeners will hear how to use AI as a brainstorm partner (not a voice thief) and how to validate your ideas with real humans through Instagram Stories polls, simple Facebook “this or that” posts, and A/B testing. They also unpack a real example (hello, chambray!) to show how a hook can derail your episode if it doesn’t reflect the whole message. You’ll leave with a repeatable process: run every title through clarity, connection, and curiosity; test it with your people; and choose one clear promise. Plus, get ready—next week they’ll invite you to share your title for feedback inside the free Writing at the Red House Facebook group.

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

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