XRP’s Institutional Moment is Here: Inside Evernorth’s Billion-Dollar Strategy. Is the era of speculative crypto finally dead? Paul Barron sits down with Evernorth CEO Asheesh Birla to explore why the "smart money" is shifting from passive holding strategies to active management. Birla reveals Evernorth’s game-changing blueprint to build the world’s largest public XRP treasury, moving beyond the ETF model to actually use the XRP Ledger for corporate liquidity and yield. They break down how recent regulatory clarity has opened the floodgates for TradFi, why the XRP ecosystem is the only viable choice for global enterprise, and how Evernorth is bridging the gap between Wall Street balance sheets and DeFi innovation.FEATURED PARTNER:► Uphold Debit Card - Get Up to 6% in XRP with Every Purchase for 3 Months! Plus more XRP Bonuses Available ➜ https://bit.ly/UpholdXRPCardGuest: Asheesh Birla, CEO Evernorth - https://www.evernorth.xyz/00:00 - Intro01:49 - The Shift from Speculation to Utility for XRP05:13 - Evolving Digital Asset Treasury Strategies for XRP10:35 - Regulatory Clarity and Institutional Adoption15:29 - The Future of Corporate Treasury Management17:26 - XRP: The Backbone of Financial Innovation20:36 - The Evolution of Institutional Interest in XRP22:51 - Building on the XRP Ecosystem25:04 - Institutional Adoption and Competitive Edge27:20 - Innovative Partnerships and Future Opportunities29:52 - The Road Ahead for Digital Asset Treasuries and XRP---------------------------------------------------------Become a supporter of this podcast: https://www.spreaker.com/podcast/the-xrp-podcast-with-paul-barron--6673153/support.BEST RESOURCES:►Protect Your Crypto - Tangem ➜ https://bit.ly/TangemPBNUse Code: "PBN" for Additional Discounts!►Best Trading Exchange - Get a 10% deposit bonus when you fund your account for the first time. https://bit.ly/PBNBTCC►Open Your Crypto IRA Free Month with iTrust Capital ➜ Use PROMO CODE - PAUL BARRON https://bit.ly/iTrustPaul►TRADE and Secure your XRP Anywhere With Starlink! Get a FULL Month FREE by using this link! And in most areas, the equipment is FREE for signing up (terms apply) - https://bit.ly/PaulStarlink►Get your XRP POD Gear - https://bit.ly/xrppodmerch►Unlock Your Path to Wealth with Forge Membership - The all-in-one membership for investors, entrepreneurs, and future wealth leaders, powered by the Paul Barron Network. https://bit.ly/pbnmembership

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