So you want to work with brands, but it’s hard to know exactly how to reach out. Who do you contact in the first place? What should you include in that first email? Is there something you can do to stand out from the crowd? If only we could ask someone who’s worked with influencers at a PR agency exactly what they’re looking for… Well you’re in luck, because today’s guest understands both the beauty community and PR. Amy Chang is the founder and editor of BOND EN AVANT, a luxury beauty and lifestyle blog founded in 2016. Her brand seeks to provide thoughtful reviews and inspiring stories, while showcasing brands that uplift women. At 19, Amy took a year off from college and worked as a makeup artist for Shiseido. When she returned to school in New York, Amy knew she wanted to pursue her passion for beauty, and studying PR allowed her to do internships with Loreal and few hospitality firms. After graduation, Amy worked in the consumer products division of an agency where she was responsible for dealing with the bloggers! But after a move to LA, she made the decision to become a content creator herself, tapping into her creativity to establish a blog where she has the freedom to write about products she believes in. Listen in as she explains the best way to introduce yourself to PR reps for brands and how to establish enduring relationships with those reps. She also shares great tips on branding, developing your site, and harnessing SEO to grow your audience. Episode Sponsor: Make sure you check out our current podcast sponsor, GloProfessional. To be added to their PR list, make sure that you fill out the blogger interest form or to take advantage of the 15% discount (use code Erika15) check out my favorite products HERE. Check out the show notes. Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more! Make sure you pick up our FREE Tools guide detailing the best free tools online to help you grow your YouTube channel.

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