Interested in working with brands you love, but not sure how to make that connection? Curious about how to develop a social marketing strategy to reach more people, but don’t know where to start? Start right here with advice from a crazy successful entrepreneur with a niche in the beauty space. Trina Albus is the founder and president of Magenta, the premiere social media marketing agency for beauty brands. She has 20 years of experience in digital and has been acknowledged as a thought leader in the social marketing industry. Prior to forming Magenta Agency in 2011, Trina put her expertise in economics, math and statistics to work for technology and marketing groups at Price Waterhouse, Discovery Channel, Time Inc. and BeachMint. During her time running social media for BeachMint in Los Angeles, Trina saw an opportunity to work with a number of beauty brands as well as the talent in the YouTube community. Her love of beauty and background in digital made the formation of Magenta Agency a natural next step, and now she is a regular advisor to prominent national brands and influencers. In addition to running the agency, Trina also teaches social and digital marketing courses and presents regularly at conferences like Social Media Week, Beauty Biz Roundtable and Lucky Magazine Fashion and Beauty Blogger Conference. Today she teaches you how to cater your social marketing to your target audience and utilize metrics to post when that audience is most engaged. Listen and find out how to get your name on Magenta Agency’s list of core influencers! Check out the show notes. Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more! Make sure you pick up our FREE Tools guide detailing the best free tools online to help you grow your YouTube channel.

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