They Don't Teach This in Law School

How to Adapt Your Law Firm’s Marketing to a Rapidly Changing Economy with Tifiny Swedensky

03 Mar 2026

Contributed by Lukas

Send a textTifiny Swedensky, owner of Smart Cookie, LLC, helps law firm owners and in-house marketing teams stay effective when the market shifts, pla...

Are You an Amateur or a Professional Law Firm Entrepreneur?

17 Feb 2026

Contributed by Lukas

Send a textThere is a gap between being an amateur and being a professional that few bridge as entrepreneurs. It's what gets you stuck and holds ...

Build Your Own Media Ecosystem (So the Algorithms Don't Control You)

27 Jan 2026

Contributed by Lukas

Send us a textWhat would happen if all the social media platforms went away? Most law firm owners would panic and not be able to reach out to their co...

This Advice Will Save You Tens of Thousands of Dollars in Wasted Effort

20 Jan 2026

Contributed by Lukas

Send us a textOne of the worst mistakes you can make is... well, it's what I'm sharing with in this episode, and it could save you countless...

What is Everything Engine Optimization, and Should You Care About It?

13 Jan 2026

Contributed by Lukas

Send us a textWe're kicking off 2026 with a quick overview of a topic you probably haven't heard about yet. And it leads into a critical dis...

We Wrote a Book and You Can, Too! Part 2: Publishing & Marketing

23 Dec 2025

Contributed by Lukas

Send us a textCharley Mann and Bryan Austin finish the year strong (and punchy) with part two of their deep dive into taking a manuscript and turning ...

How I Reframed Follow Up Marketing to Make it Easier and More Effective

16 Dec 2025

Contributed by Lukas

Send us a textI used to hate the idea of constantly following up with prospects. And many of the law firm owners I work with loathed it as well. But t...

7 Marketing Lessons from Stranger Things

09 Dec 2025

Contributed by Lukas

Send us a textWhat demogorgons did Charley have to slay from Vecna's lair to put together this unusual episode? You'll just have to listen a...

Selling Your Stories with Bryan Austin

02 Dec 2025

Contributed by Lukas

Send us a textBryan Austin returns as guest-host to explore one of the most overlooked growth tools in legal entrepreneurship: the stories you tell ab...

The Messaging Mistake Costing You Clients with Bryan Austin

25 Nov 2025

Contributed by Lukas

Send us a textBryan Austin steps in as guest-host to unpack a subtle but powerful truth:The words you choose in your marketing can either attract your...

Financial Planning Basics for Law Firm Owners with Darren Wurz

18 Nov 2025

Contributed by Lukas

Send us a textDarren Wurz, host of the Lawyer Millionaire® Podcast, has dedicated his career to teaching law firm owners the financial skills they ne...

Rewriting the Script for Success with Travis Lee Howard AND Tony Albrecht

11 Nov 2025

Contributed by Lukas

Send us a textTravis Lee Howard and Tony Albrecht join Charley for a powerful conversation about the professional timelines you construct, how they ca...

Building a Brand that Sticks with Gary Sarner

04 Nov 2025

Contributed by Lukas

Send us a textGary Sarner, founder of ROI360+, has spent decades sharing his expertise on legal marketing and the universal strategies to foster growt...

These Firms Owners Give Away Their Best Ideas

28 Oct 2025

Contributed by Lukas

Send us a textWe asked... and we received! Listener submissions, that is. We asked listeners via email to send in strategies they suggest for growing ...

Six GREAT Strategies for Growing Your Law Firm

21 Oct 2025

Contributed by Lukas

Send us a textWe asked... and we received! Listener submissions, that is. We asked listeners via email to send in strategies they suggest for growing ...

15 Actions I'd Take RIGHT NOW if I Opened My Own Law Firm

14 Oct 2025

Contributed by Lukas

Send us a textWhen I first sent out these ideas via email, it was an instant hit with the audience. Now, let's talk through the concepts and see ...

Slow Down Intake and MAXIMIZE Impact with Chris Mullins

07 Oct 2025

Contributed by Lukas

Send us a textChris Mullins, of Intake Academy, delivers a masterclass in leveling up your intake game with empathy, and capability. Mullins highligh...

We wrote a book and you can, too! Part 1: Development

30 Sep 2025

Contributed by Lukas

Send us a textCharley Mann and Bryan Austin co-host this two-part deep dive into how they took concept, and collection of raw resources, and forged it...

Say 'Less' to the STRESS with Bryan Austin

23 Sep 2025

Contributed by Lukas

Send us a textBryan Austin, of Law Firm Alchemy and Red Kraken Creative, unpacks why mental and emotional wealth are just as critical for law firm own...

The Art of Selling in Law with Steven Goldstein

16 Sep 2025

Contributed by Lukas

Send us a textSteven Goldstein, of Goldstein & Handwerker,  explores a crucial yet often overlooked aspect of legal practice: sales skills.Steven...

Are You an LBJ or JFK?

09 Sep 2025

Contributed by Lukas

Send us a textThe two Presidents were nothing alike as presenters, but both of them could command a room. What can you learn about being a powerful pr...

How to Niche Down and LEVEL UP with Rory Safir

02 Sep 2025

Contributed by Lukas

Send us a textRory Safir of Safir Injury and Criminal Defense Law, shows how the right mindset and strategies can transform both your practice and you...

Is Your Law Firm Paying You Enough?

26 Aug 2025

Contributed by Lukas

Send us a textThe whole compensation setup for law firm owners seems to be a confusing set of numbers. What should you expect to get paid as the owner...

Ramp Up Your Marketing with Simple, Powerful Storytelling

19 Aug 2025

Contributed by Lukas

Send us a textYour law firm is filled with incredible stories you could use to connect with potential clients, but you're probably overlooking th...

Your 90-Day Blueprint for Omnipresent Content with Bryan Austin

12 Aug 2025

Contributed by Lukas

Send us a textBryan Austin, of Law Firm Alchemy and Red Kraken creative, lays out a step-by-step blueprint for taking just a few pieces of short-form ...

What Happens When You Miss Publishing a Podcast Episode?

05 Aug 2025

Contributed by Lukas

Send us a textLet's go behind the scenes on last week's "missing" podcast episode. There's an important lesson on keeping you...

Why Calling Yourself a CEO is Dangerous

22 Jul 2025

Contributed by Lukas

Send us a textThis is one of the most important shifts I want to make in how we talk about growing law firms. Can we strip away the ego that is costin...

Make 1-Star Lemons into Lemonade with Bryan Austin

15 Jul 2025

Contributed by Lukas

Send us a textGuest-host Bryan Austin reveals the secret to artfully flipping one-star reviews into strategic assets to scale your firm, and draw five...

Zero to Marketing in 2.5 Months with Bryan Austin

08 Jul 2025

Contributed by Lukas

Send us a textYou don't need time, or energy to master marketing. You just need this simple mindset shift.Bryan Austin, co-author of They Don&apo...

"Tactics Are the Enemy of Scale"

01 Jul 2025

Contributed by Lukas

Send us a textThis one piece of advice could get you unstuck and back in growth mode. If you feel frustrated by trying so much but spinning your wheel...

Curating a Personal Brand that SELLS with Jay Berkowitz

24 Jun 2025

Contributed by Lukas

Send us a textYour personal brand is your calling card; made to set you apart and sell your clients before they walk through the door. Jay Berkowitz,...

Aggressive Law Firm GROWTH with Chris Earley

17 Jun 2025

Contributed by Lukas

Send us a textFrom the meditations of stoic philosophy to quiet reflections at 4 am, Chis Earley's path to success is paved with hunger and humil...

How an 8-FIGURE FIRM Leader Thinks and Acts with Seth Price

10 Jun 2025

Contributed by Lukas

Send us a textCan you name your organization's core values? Right now, off the top of your head? It's one thing to list the guiding principl...

How to Become a NEXT LEVEL LEADER (During a Crisis) with Scott Snellings

03 Jun 2025

Contributed by Lukas

Send us a textWant to align your business life, personal life, and still have energy to spare for the things that matter? Scott Snellings has your so...

Q&A, Part 1! (They Don't Teach This in Law School X Lead Counsel Collab)

27 May 2025

Contributed by Lukas

Send us a textYour favorite legal marketing podcast collaboration is back, and this time they're answering ALL of your questions.Well maybe not a...

The One Leadership Trait Turning Little Failures into MASSIVE Wins with Bo Royal

20 May 2025

Contributed by Lukas

Send us a textAvoid the pitfall so many entrepreneurs learn too late and build systems around proactive communication, and the freedom for your team t...

Exposing the Seedy Underbelly of Digital Marketing with Ron Latz and Gyi Tsakalakis

13 May 2025

Contributed by Lukas

Send us a textGuests Ron Latz and Gyi Tsakalakis join Charley for a no-holds-barred exchange on the digital do’s and don’ts of managing your data ...

Marketing! (They Don’t Teach This in Law School X Lead Counsel Collab)

06 May 2025

Contributed by Lukas

Send us a textCharley and Tom are back with Episode 2 in their powerful 8-part series on law firm marketing.Whether you're two years into growing...

Hiring! (They Don’t Teach This in Law School X Lead Counsel Collab)

29 Apr 2025

Contributed by Lukas

Send us a textCharley and Thomas Tona of the Lead Counsel Podcast are back with another installment in our multi-week collaboration — diving deep in...

Time Management! (They Don’t Teach This in Law School X Lead Counsel Collab)

22 Apr 2025

Contributed by Lukas

Send us a textCharley and Thomas Tona of the Lead Counsel Podcast kick off a multi-week collaboration where they tackle the most interesting, thought-...

Building a Marketing Dominating, Data Driven Law Firm with Brad Scott

15 Apr 2025

Contributed by Lukas

Send us a textBrad Scott, aka The Probate Guy, dives deep into the world of numbers and cracks the code on using math to drive law firm success. Scott...

One Marketing Principle More Firms Must Embrace

08 Apr 2025

Contributed by Lukas

Send us a textIn this high-impact solo episode, Charley Mann of Law Firm Alchemy pulls back the curtain on one of the most overlooked and underutilize...

Pursuing BOLD Objectives: All the Firm's a Stage, Part 2

01 Apr 2025

Contributed by Lukas

Send us a text Like any great sequel, Bryan and Charley return to jump the shark and leave you with a cliffhanger.In this second act of their theatri...

Bryan Got Hippie Tricked: All the Firm's a Stage, Part 1

25 Mar 2025

Contributed by Lukas

Send us a textWhat do great lawyers and great actors have in common? More than you think. In this episode, Charley Mann is joined by Bryan Austin—a ...

Solving SEO and Sales Problems for Law Firms with Kevin Daisey

18 Mar 2025

Contributed by Lukas

Send us a textKevin Daisey, host of the Managing Partners podcast and co-founder of Array Digital, cuts through the noise and lays out the essential s...

Three ADVANTAGES (You Can Cultivate) of Prosperous Law Firm Owners

11 Mar 2025

Contributed by Lukas

Send us a textCharley's traveling this week, but work never waits! This week Charley's at Jay Berkowitz's 10 Golden Rules Live Event, ...

Leveling Up Your Intake with Brooke Birkey

04 Mar 2025

Contributed by Lukas

Send us a textThis week,  Charley sits down with Brooke Birkey, a master in law firm intake coaching and business development for firms of all sizes....

8-Figure Entrepreneurship with Craig Goldenfarb

25 Feb 2025

Contributed by Lukas

Send us a textCharley welcomes back Craig Goldenfarb, legal entrepreneur and CEO, to talk about his latest and most unexpected venture—owning a prof...

How to Build a Legal Internship Program with Adam Rossen

18 Feb 2025

Contributed by Lukas

Send us a textCharley welcomes back criminal defense firm owner Adam Rossen—for the seventh (but not actually) time! In this episode, they dive into...

5 Incredible Lessons that Changed My Life

11 Feb 2025

Contributed by Lukas

Send us a textLaw school gives you the tools to practice law, but what about the tools to build a fulfilling, successful life? Charley goes beyond the...

How Confident Communication Gets You More Clients

04 Feb 2025

Contributed by Lukas

Send us a textIn this episode, Charley Mann dives into the power of flipping client expectations on their head—transforming every interaction into a...

One Major MARKETING Concept Most Law Firms Aren’t Using

28 Jan 2025

Contributed by Lukas

Send us a textThe word of the week is specificity. Charley guides law firm owners through the unbelievable impact getting specific in your marketing ...

A Spectacular Guide on How to Fail as a Law Firm Owner

21 Jan 2025

Contributed by Lukas

Send us a textCharley delivers a one-man masterclass on Charlie Munger's game-changing strategy: inversion thinking. By zeroing in on the pattern...

The Tao of Tony: Dominate Your Corner of the Internet

14 Jan 2025

Contributed by Lukas

Send us a textAnthony Albrecht, Founder of Contender and author of In the Creative Arena, returns to They Don't Teach This in Law School and unfo...

Technical Strategies for Building a Successful Online Presence with Ron Latz

07 Jan 2025

Contributed by Lukas

Send us a textCharley sits down with Ron Latz, a fractional CMO and Founder of LegalFenix, for a shoptalk on building, and measuring, a thriving onlin...

REPLAY: Jan Roos DROPS A BOMB With His INTRINSIC VALUE Concept

31 Dec 2024

Contributed by Lukas

Send us a textFor New Years, we're circling back to one of our most popular episodes and giving our listeners a gift, FOR FREE, in our show notes...

Talking Clio's Legal Trends Report (Except AI Hosted the Show)

24 Dec 2024

Contributed by Lukas

Send us a textIn today's installment, the robots are taking over! Law Firm Alchemy presents a deep-dive into Clio's Legal Trends Report and...

Simple Marketing Tactics to Grow Sustainably (without Burnout) with Carrie Flynn

17 Dec 2024

Contributed by Lukas

Send us a textCarrie Flynn, of Virtual Simplicity, is in the business of scaling businesses with proven, un-complicated strategies with an emphasis on...

How to GET PAID for Your Legal Work (and Collect More) with Marco Brown

10 Dec 2024

Contributed by Lukas

Send us a textMarco Brown, of Brown Family Law, comes in hot and lays out the strategies to get paid and thrive in the legal industry, all while stayi...

Community Marketing and PRIVATE EQUITY in Law with Jason Epstein

03 Dec 2024

Contributed by Lukas

Send us a textJason Epstein, from Premier Law, takes off the armor and the gloves for a conversation about how to bring authenticity, altruism, AND pr...

Are You Paying Attention to the WRONG ECONOMY?

26 Nov 2024

Contributed by Lukas

Send us a textThere are three types of economies that operate in your life. The macro, the micro, and the personal. How does each of these affect your...

Marketing with FUNNELS and Living By YOUR RULES with Sam Mollaei

19 Nov 2024

Contributed by Lukas

Send us a textBest-selling author and founder of My Legal Academy, Sam Mollaei lifts the curtain on the shifting legal industry and presents a future ...

FRAMEWORK for a Present and Successful Life with Josh Aranda

12 Nov 2024

Contributed by Lukas

Send us a textJosh Aranda, CEO and Co-Founder at Mission Matters Group, takes apart the model of success and builds a new, ironclad framework where wo...

Build Your KNOWLEDGE MANAGEMENT System with Tim Semelroth

05 Nov 2024

Contributed by Lukas

Send us a textTim Semelroth returns to share his methods to power-up your knowledge, and maximize the ways it can enhance your work. From must-read b...

The Ultimate CRISIS Management MINDSET

29 Oct 2024

Contributed by Lukas

Send us a text"The yellow brick road of failures is what takes you to success." Charley flies solo for the second week in a row and posets ...

ESSENTIAL Marketing Plan for Small Law Firms

22 Oct 2024

Contributed by Lukas

Send us a textCharley flies solo to cast a wide net, exploring the multiple disciplines necessary for effective and dynamic marketing. This is a go-t...

Proven Techniques for BIG Profits with Jay Ruane

15 Oct 2024

Contributed by Lukas

Send us a textJay Ruane, Curator and Leader of The Criminal Mastermind, shares proven techniques which took his modest firm from a family practice, to...

The PARADOXICAL SECRETS to Speeding Up SUCCESS with Paul Faust

08 Oct 2024

Contributed by Lukas

Send us a textPaul Faust, President and Founder of RingBoost, returns to They Don't Teach This in Law School to share more about the unique road ...

PROFIT and True Financial DISCIPLINE with Brandon Osterbind

01 Oct 2024

Contributed by Lukas

Send us a textBrandon Osterbind returns to They Don’t Teach This in Law School for an eye-opening discussion on the crucial financial habits for lon...

Habits for SUCCESS, WEALTH, and Well-Being as a Law Firm Owner with Thomas Tona

24 Sep 2024

Contributed by Lukas

Send us a textThomas Tona, CEO of TonaLaw and host of the Lead Counsel podcast, lays out the secret to adopting an 'abundance mindset' to gu...

Creating Your PERSONAL and PROFESSIONAL BRAND with Patrick Patino

17 Sep 2024

Contributed by Lukas

Send us a textPatrick Patino, Founder of High Five Legal, understands the dynamic power of authenticity.  He discusses his own journey of self-discov...

How to Build HIGH VALUE RELATIONSHIPS with Delisi Friday

10 Sep 2024

Contributed by Lukas

Send us a textDelisi Friday, the Chief Transformation Officer at Cesar Ornelas Injury Law, dives deep into the power of building and harnessing relati...

POWERFUL Grassroots Marketing with Chuck Boyk

03 Sep 2024

Contributed by Lukas

Send us a textChuck Boyk, managing partner of Charles E. Boyk Law Offices,  puts the personal in personal injury. Chuck discusses everything from gr...

SEO Strategies, Big Game Entrepreneurship, and Living a Bold Life with Jason Hennessey

27 Aug 2024

Contributed by Lukas

Send us a textJason Hennessey, founder of Hennessey Digital, is a renowned expert in SEO for the legal industry. Jason shines a light on leveraging SE...

Create an EXCEPTIONAL CLIENT EXPERIENCE with John Cooper

20 Aug 2024

Contributed by Lukas

Send us a textJohn Cooper, co-founder of Cooper-Hurley, has made a dynamic impact in the Hampton Roads Area of Southern Virginia.  He has taken his s...

No B.S. Time Management with Ben Glass

13 Aug 2024

Contributed by Lukas

Send us a textBen Glass, author of the brand new book "No B.S. Time Management", has spent his career shaping success for law firm owners an...

How to HIRE TOP TALENT for Your Law Firm with Erin Andersen

06 Aug 2024

Contributed by Lukas

Send us a textErin Andersen, a hiring advisor and culture consultant, unpacks the techniques to hire the best talent for your law firm, including:rete...

Secrets of a SALE WORTHY Law Firm with Jonathan Hawkins

30 Jul 2024

Contributed by Lukas

Send us a textJohnathan Hawkins, founder of Law Firm GC, goes deep on the importance of open communication, honesty, and addressing issues head-on. Th...

INSTANTLY Improve Your COMMUNICATION with Scott Peterson

23 Jul 2024

Contributed by Lukas

Send us a textScott Peterson, co-founder and managing partner of D’orazio Peterson, shares the psychology involved in being a practicing lawyer or a...

How to Use the News for Huge SEO GAINS with Joe Giovannoli

16 Jul 2024

Contributed by Lukas

Send us a textWe talk with Joe Giovannoli, the founder and managing partner of 9Sail, shares insights on leveraging press and media for law firm marke...

Unraveling the Complexities of Law Firm Cash Flow with Ryan Kimler

09 Jul 2024

Contributed by Lukas

Send us a textToday we talk with Ryan Kimler, the founder and owner of Net Profit CFO, to discuss the financial side of law firms. We delve into topic...

Marketing Data, Channels, and Velocity with Conrad Saam

02 Jul 2024

Contributed by Lukas

Send us a textMulti-channel, data-driven, high-velocity marketing... what is any of it? Sounds like a bunch of buzzwords, until you hear them broken d...

Scaling to 8 Figures and Beyond with Seth Price

25 Jun 2024

Contributed by Lukas

Send us a textSeth Price, the Founder of Price Benowitz and BluShark Digital, discusses the challenges of scaling two growing businesses... and he&apo...

Building Systems and Habits as an ADHD Entrepreneur with Owen McGrann

18 Jun 2024

Contributed by Lukas

Send us a textThere's a lot to unpack here... from how law firms fail to prepare students for working in small firms to creative acts in law firm...

Conquering the CHAOS of Law Firm Growth with Maddy Martin

11 Jun 2024

Contributed by Lukas

Send us a textMaddy Martin of Smith.ai comes on the show to discuss the importance of "business discernment" and the need for foundational e...

Building a Multi-Million Dollar Law Firm with Adam Rossen

04 Jun 2024

Contributed by Lukas

Send us a textAdam Rossen gives many f***s. That's kind of the secret to his success. While he may come across as all business, he really cares a...

How to Create a Culture of Feedback and Accountability with Elise Buie

28 May 2024

Contributed by Lukas

Send us a textWe have Elise Buie on the show to discuss the importance of creating a culture of feedback and accountability within her firm, where dir...

Leadership and Deep Connections with Kevin McManus

21 May 2024

Contributed by Lukas

Send us a textLaw firm owner (and former local politician) Kevin McManus shares his insights on leadership, managing people, and building a successful...

YouTube, AI, and the Destruction of Personality with Andrew Ayers

14 May 2024

Contributed by Lukas

Send us a textReturning guest Andrew Ayers is back to talk about the importance of maintaining authenticity in the legal profession. We discuss how la...

Become a Better Salesperson (in a Law Firm) with Adam Boyd

07 May 2024

Contributed by Lukas

Send us a textAdam Boyd, an expert salesman and multifaceted entrepreneur, joins the show to discuss the lack of sales training for attorneys. Adam sh...

Financial Gaps Costing Law Firm Owners with Frank Rekas

30 Apr 2024

Contributed by Lukas

Send us a textThere's more to your finances than just the firm's revenue. What about you personally as the owner? Are you protecting your we...

Be Your Most RESILIENT and Mentally STRONG Self with Zack Starr

23 Apr 2024

Contributed by Lukas

Send us a textSay hello to my buddy Zack Starr, a transformation coach! He talks about the importance of work-life balance and overcoming adversity - ...

PERSUASIVE Communication Tactics to GET More CLIENTS with Steve Richardson

16 Apr 2024

Contributed by Lukas

Send us a textIn this episode, Steve Richardson, founder of Richardson Law Offices, shares his insights on communication and persuasion skills that ar...

CONQUERING BURNOUT as a Law Firm Owner with AJ Yolofsky

09 Apr 2024

Contributed by Lukas

Send us a textWith a firm that's been going strong for 10 years, AJ Yolofsky knows what it's like to handle the often Sisyphean task of runn...

The Nerdiest Episode I've Produced (and My BEST Marketing Metaphor Ever)

05 Apr 2024

Contributed by Lukas

Send us a textWhat if I could take a totally obscure championship and make it a great metaphor for marketing? I guarantee this episode will give you a...

The Potential Effect of Private Equity on Legal with Bradley Miller

02 Apr 2024

Contributed by Lukas

Send us a textHave you ever gotten in an online debate and wished you could just talk with that person to figure out what you each actually think rath...

Your Team Members Want You to Take a Vacation

29 Mar 2024

Contributed by Lukas

Send us a textI don't know about you, but "vacation" has a whole other meaning when you own and operate a business. However, a vacation...

The Decision Making Problem Killing Your Conversions with Jan Roos

26 Mar 2024

Contributed by Lukas

Send us a textJan Roos of CaseFuel is back to bring some hard-hitting insight into what separates the most successful firms from the also-rans on the ...

Why Law Firm Websites Fail (and How to Succeed) with Tom Foster

19 Mar 2024

Contributed by Lukas

Send us a textYou probably put a lot of money into your law firm's website. So why, perhaps, is it underperforming? There are plenty of things th...

When Your Lawyer Self Fights Your Entrepreneur Self...

15 Mar 2024

Contributed by Lukas

Send us a textDo you struggle with your identity as both a lawyer and entrepreneur, caught in the middle of everything you need to do as a law firm ow...