In this episode of "This Legal Life," Ben Chiriboga, Chief Growth Officer at Nexl, sits down with Alistair Marshall, a seasoned expert in business development and professional services. Alistair shares his journey from the consumer goods industry to becoming a leading consultant in the legal sector. They delve into the challenges and opportunities of business development within law firms, highlighting Alistair's new book, "Grow Your Professional Service Practice: A Practical Guide to BD." The conversation covers key topics such as the evolution of business development in the legal industry, the importance of establishing a BD culture, and strategies for retaining top talent. Tune in for actionable insights and practical advice on navigating the competitive landscape of legal business development.About Alistair: Alistair Marshall has helped 1000’s of lawyers in hundreds of law firms to win new workUnlike many other consultants who are very theoretical, Alistair has a hands-on, practical approach, free of jargon and business school nonsense. His specialty is implementing simple, achievable, and cost-effective business solutions for boutique practices through to large international firms. His track record demonstrates consistent results in achieving double digit growth in new client instructions.His new book ‘Gore your Professional Services Practice - The Practical Guide to BD’ will be available on Amazon from next week.Website. www.professionalservicesbd.com.auLinkedIn. https://www.linkedin.com/in/alistairmarshall1967/

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