Content Marketing = More Marketing, Less Content (269)

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This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose not yet transcribed

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Recorded30 Apr 2021

Publisherpnrmarketing.libsyn.com ↗

Handlerec:5847892

Show notes

In this week's news, Neutrogena and Old Spice release the details on the creation of their internal brand studios. Is this Marriott all over again or something different? The answer is in promotion and audience building. More acquisitions are in the works, as friend of #ThisOldMarketing Jay Acunzo sells his podcast. Are more to come? Investors are getting into the content creation game by purchasing equity in shows and enewsletters, but is this good for creators? And Robert (again) asks, is Clubhouse dead? Robert says yes while Joe thinks the jury is still out. Rants and raves include Robert's Adobe rave (and big opportunity) while Joe rants about rented land and YouTube. ------ Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.

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