This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
Episodes
Was Anthropic's Leak an Accident or a Campaign? (526)
03 Apr 2026
Contributed by Lukas
Anthropic may or may not have "accidentally" leaked its code, but Joe and Robert think the bigger story is what the company's newest release says abou...
When Platforms Panic, Ads Follow (525)
27 Mar 2026
Contributed by Lukas
This week, Joe opens the show with a quick take on the banning of "AI Fruit Love Island" and can't believe Robert isn't already a loyal subscriber. Jo...
The Rise of the "Alternatively Influential" (524)
20 Mar 2026
Contributed by Lukas
A new piece from the Wall Street Journal introduces the idea of being "alternatively influential"…people who drive real impact without massive foll...
AI Can Now Do Marketing. Now What? (523)
13 Mar 2026
Contributed by Lukas
This week, Joe Pulizzi and Robert Rose dig into fascinating new research from Anthropic that reveals how large language models are already capable of ...
AI Chaos, McDonald's Weirdness, and the Rise of the 90-Second Drama (522)
06 Mar 2026
Contributed by Lukas
It was a wild week in artificial intelligence. Joe and Robert break down a surprising stumble from OpenAI and the aggressive counter-moves coming from...
Is Brand Advertising Dead? + A Heated AI Debate (521)
27 Feb 2026
Contributed by Lukas
This week, Joe Pulizzi and Robert Rose tackle one of the boldest statements in recent marketing memory. The CEO of Unilever says big brand advertising...
Big Tech on Trial, OpenAI's Next Move, and Apple's Late Entry? (520)
20 Feb 2026
Contributed by Lukas
Companies like Meta and other social platforms are facing serious scrutiny over the effects of social media on mental health, teens, misinformation, a...
NFL Marketing Wins Big with Bad Bunny
13 Feb 2026
Contributed by Lukas
This week, Joe and Robert break down one of the boldest marketing decisions the NFL has made in years and why it continues to pay off. NFL + Bad Bunn...
The Ultimate Rants & Raves Supercut Episode (518)
06 Feb 2026
Contributed by Lukas
It's the episode you've been waiting for. Joe Pulizzi and Robert Rose bring together their favorite rants and raves in one fast-moving supercut that t...
Special "Ask Us Anything" Episode (517)
30 Jan 2026
Contributed by Lukas
In this special episode, Joe and Robert answer all the questions from the This Old Marketing audience. How do backlink strategies (SEO) and citation...
AI Partnerships, Ads in ChatGPT, and the "Most Amazing" Super Bowl Bet (516)
23 Jan 2026
Contributed by Lukas
This week on This Old Marketing, Joe and Robert unpack a trio of headlines that perfectly capture the optimism and overconfidence of the AI era. First...
The Death of Dead Marketing (515)
16 Jan 2026
Contributed by Lukas
In this special episode of This Old Marketing, Joe and Robert tackle one of marketing's favorite habits: declaring things dead. Every year, marketers ...
Instagram Puts Burden of AI Slop on Creators (514)
09 Jan 2026
Contributed by Lukas
This week, Joe and Robert break down the latest signals in the economy, media, and marketing, from stabilizing job data and corporate tax incentives t...
The Biggest Marketing Stories Coming In 2026 (513)
02 Jan 2026
Contributed by Lukas
Joe Pulizzi and Robert Rose kick off this week's episode by unpacking the TikTok "sale" and what actually happened behind the headlines. Was it really...
2026 Content & Marketing Predictions (plus a 2025 Review) (512)
26 Dec 2025
Contributed by Lukas
Joe and Robert kick off their annual predictions episode by grading last year's forecasts using ChatGPT. They revisit what hit, what missed, and why c...
Knowledge Workers Freak Out Over AI (511)
19 Dec 2025
Contributed by Lukas
This week on This Old Marketing, Joe Pulizzi and Robert Rose unpack two seemingly separate Wall Street Journal stories that are actually deeply connec...
Disney + OpenAI?, The $100B Studio Fight, and Robert's AI Music Experiment (510)
12 Dec 2025
Contributed by Lukas
Joe and Robert open the episode with major breaking news: Disney is reportedly finalizing a $1 billion investment in OpenAI along with a licensing dea...
Black Friday Blues, Ultra-Niche Creators, and the K-Shaped Reality (509)
05 Dec 2025
Contributed by Lukas
The boys kick things off with a Black Friday breakdown and what it tells us about the K-shaped economy we now live in. Joe and Robert dig into spendin...
Is Human Content Creation Over? The Gemini Episode (508)
28 Nov 2025
Contributed by Lukas
Google's release of Gemini 3 may be the biggest shift in search and content discovery since Google launched. In this episode, Joe Pulizzi and Robert R...
The Future of AI: What Marketers Must Do Now [Special Episode] (507)
21 Nov 2025
Contributed by Lukas
In this special Thanksgiving edition of This Old Marketing, Joe and Robert dive into the future of AI and what it really means for marketers, creators...
META: The Least Ethical Company on the Planet (506)
14 Nov 2025
Contributed by Lukas
The episode kicks off with a pointed look at Meta, which seems to be earning a fortune from fraudulent and scam ads. Joe and Robert trace the pattern ...
AI on the Charts, Coke's Holiday Play, and the Future of Work (505)
07 Nov 2025
Contributed by Lukas
This week, Joe and Robert cover three major AI stories shaping the creative and marketing landscape. First, the guys break down the debut of Xania Mon...
AI, Layoffs, and the Next Trillion-Dollar IPO? (504)
31 Oct 2025
Contributed by Lukas
It's another wild week in the world of marketing, media, and tech. First up: Amazon announced yet another round of layoffs, and Joe and Robert dive in...
Atlas Shrugged: Is OpenAI Coming for Google? (503)
24 Oct 2025
Contributed by Lukas
This week's episode of This Old Marketing dives deep into the evolving world of AI, automation, and creator opportunities. 1. OpenAI's ChatGPT Atlas: ...
Ohhhh Claude! (502)
17 Oct 2025
Contributed by Lukas
In this episode, Joe and Robert break down the latest moves in the ongoing battle between lawmakers and social media giants. California is leading the...
The Era of AI-Made Everything (501)
10 Oct 2025
Contributed by Lukas
After celebrating 500 weeks of podcasting, Joe and Robert are back to regular programming. And this week… things get weird. OpenAI and Meta both dro...
500 Hours of Marketing, Rants, and Football [Special Episode]
03 Oct 2025
Contributed by Lukas
It's here...the 500th episode of This Old Marketing! In this very special show, Joe Pulizzi and Robert Rose take a walk down memory lane, sharing stor...
The Rise of Creators, the Fall of Studios (499)
26 Sep 2025
Contributed by Lukas
In the final show before the big 500 extravaganza, Joe and Robert discuss why individual creators are slowly taking over Hollywood — and whether the...
TikTok You Don't Stop (498)
19 Sep 2025
Contributed by Lukas
No, TikTok does not stop. Maybe the fourth time is the charm, as Robert and Joe run through the latest with the TikTok "staying or going" drama. Get a...
Is Reddit the Missing Piece in Your Content Marketing Strategy?
12 Sep 2025
Contributed by Lukas
This week, Joe and Robert dig into the Reddit phenomenon. Leading in AI findability (AEO) and trusted by geeks everywhere, the platform is having its ...
Is AI Burning Down Google's Empire? + NFL Predictions (496)
05 Sep 2025
Contributed by Lukas
The marketing news of the week: A federal judge has ordered a shakeup of Google's search engine. Some call it a slap on the wrist, but it's clear even...
Cracker Barrel, Uranus and CEX: Marketing News this Week (495)
29 Aug 2025
Contributed by Lukas
This week on the podcast, Joe and Robert break down the big takeaways from Content Entrepreneur Expo (CEX): The future of human content vs. AI conte...
The Golden Age of Content Marketing (494)
22 Aug 2025
Contributed by Lukas
Are we entering a new golden age of content marketing? In this week's This Old Marketing, Joe Pulizzi and Robert Rose dig into why the industry feels ...
Have the Search Wars Started Over Again? (493)
15 Aug 2025
Contributed by Lukas
Big news in the tech and marketing world this week. AI search leader Perplexity stunned the industry with a $34 billion offer to buy Google Chrome. Is...
The Future of Influencer Marketing Is NOT What You Think (492)
08 Aug 2025
Contributed by Lukas
The boys are back (and better than ever) with a brand-new episode on what influencer marketing will look like soon (including AI). In this episode, th...
How to Future-Proof Your Brain, Body, and Business [Special Episode] (491)
01 Aug 2025
Contributed by Lukas
This is the last special solo episode for a while. Thankfully, Robert and Joe will be back next week to make nonsense about marketing and content news...
The Mullet Content Strategy [Special Episode] (490)
25 Jul 2025
Contributed by Lukas
In this solo episode of This Old Marketing, Robert dives headfirst into the uncomfortable - and increasingly urgent - tension at the heart of modern c...
The Marketing Profession Is In Danger. Here's One Solution [Special Episode] (489)
18 Jul 2025
Contributed by Lukas
Get ready for this special episode that you needed to hear years ago. Let me say this plainly: Working for someone else is the riskiest thing you can...
OpenAI Needs a Nap and So Do You [Special Episode] (488)
11 Jul 2025
Contributed by Lukas
This week Robert flies solo (Joe's busy revolutionizing dairy on the blockchain) to ask a question: What if slower is the new smarter? After riffin...
Critical: Your Marketing Job Plan B [Special Episode] (487)
04 Jul 2025
Contributed by Lukas
After a quick cover of the Cloudflare news where it will be possible to select and make money from AI companies crawling your site, Joe and Robert div...
AI Slop and What Mamdani's Win Means for Marketing (486)
27 Jun 2025
Contributed by Lukas
AI hits the headlines again. Anthropic wins a lawsuit for its training data procedures, but the judge leaves room for additional lawsuits. In the grea...
Marketing Survival Tips Post AI & Social (485)
20 Jun 2025
Contributed by Lukas
Huge research uncovers the obvious. Television and "traditional media" is going obsolete, as social media revenues and watch/listen time dominates. It...
The Future of AI [Report] (484)
13 Jun 2025
Contributed by Lukas
Joe and Robert break down Mary Meeker's "Future of AI" report and discuss the biggest opportunities and threats for marketers and creators in the futu...
AI and The Rise of the Individual Creator (483)
06 Jun 2025
Contributed by Lukas
Did someone say McDonald's is bringing back snack wraps? In other news, who knew that artificial intelligence would force brands and publishers toward...
AI Blackmail, Layoffs and Hot Yoga (482)
30 May 2025
Contributed by Lukas
AI is again in the headlines this week with Anthropic announcing that its AI will do anything to survive...even bust you for cheating on your wife. AI...
Uh Oh. Google and Apple In Big Trouble Now. (481)
23 May 2025
Contributed by Lukas
Google's big marketing event was an explosion of AI - a new home screen, more agents, AI video and even smart bidding. Why? Google's main revenue stre...
AEO and Sperm Racing (480)
16 May 2025
Contributed by Lukas
The boys have finally jumped the shark with this episode. But first, Mark Zuckerberg declares war on the advertising industry. Meta's AI Do-It-Yoursel...
The AI Panic Ride (479)
09 May 2025
Contributed by Lukas
Buckle up! AI is driving now. Zuckerberg at Meta AI doubles down on their cure for loneliness and more friends, but have taken out any sort of safety ...
The Rise of the Content Entrepreneur - Research [Special Episode] (478)
02 May 2025
Contributed by Lukas
Special episode breaking down the state of content creators, content entrepreneurs and how marketers fit in. Including: The Rise of Creators in 2025 ...
Do Trump's Policies Help Content Marketers? (477)
25 Apr 2025
Contributed by Lukas
As Tariffs hang over the US Advertising industry, more companies start to look internal. That means internal communications, internal influencers, own...
Sam and Elon's Billionaire Pillow Fight (476)
18 Apr 2025
Contributed by Lukas
The boys are back with news that OpenAI (led by Sam Altman) is considering a social media platform that may compete with Elon's Twitter/X. Let's face ...
Thou Shalt Build on Rented Land (475)
11 Apr 2025
Contributed by Lukas
Has AI finally killed search? Does Google even matter anymore? Must we now build our content on rented land? The boys go through each of these questio...
Into the Dumbery (474)
04 Apr 2025
Contributed by Lukas
Possibly our dumbest episode yet. Joe and Robert go deep into the dumbery to try to make sense of an incredibly weird (and dumb) week. TikTok is for s...
The 5 Keys to Content Marketing Success [Special Episode] (473)
28 Mar 2025
Contributed by Lukas
A very special episode on what makes a successful content marketer or content creator. Robert and Joe talk about what works today to successfully buil...
Heading Toward Marketing Recession (472)
21 Mar 2025
Contributed by Lukas
New data suggests that advertising growth is slowing. Overall marketing is soon to follow. Will the current political environment drive us into a mark...
Content Marketing M&A Starting to Heat Up (471)
14 Mar 2025
Contributed by Lukas
The boys are back and the buys are heating up. Food-delivery startup Wonder purchased Tastemade, now boasting content creation to meal preparation to ...
Media's Death Creates Huge Opportunity for Brands (470)
07 Mar 2025
Contributed by Lukas
The boys are back with commentary on the death of media. It's a sad case on both political spectrum. And the opportunity in the future belongs to non-...
Vertical AI Content Creation Next Big B2B Boom (469)
28 Feb 2025
Contributed by Lukas
The boys kick off the show with Dow Jones news and their AI content marketplace of 5,000 publishers. The real news? Vertical content opportunities usi...
Is Google Primed to Buy Reddit? (468)
21 Feb 2025
Contributed by Lukas
Reddit announced quarterly results and the stock got hammered. Is Google's changing algorithm to blame? And, if it is, could Google be primed to acqui...
Super Bowl Ad Winners & Highest Ratings in History (467)
14 Feb 2025
Contributed by Lukas
Our Super Bowl predictions were dead on, as Joe predicted an Eagles win and Robert predicted a Kendrick Lamar controversy. But more importantly, who w...
OpenAI's Deep Research and Super Bowl Marketing (466)
07 Feb 2025
Contributed by Lukas
It's Super Bowl week and the boys make their predictions. Speaking of the Super Bowl, the boys talk about the ads, the value, and what a Super Bowl ad...
Cling, Cling, Cling...DeepSeek Strikes Back (465)
31 Jan 2025
Contributed by Lukas
Man you cappin'. This week, DeepSeek shocks the AI industry (and the world) with its cheaper more efficient model. What comes next for the industry? T...
Will Meta Buy TikTok? (464)
24 Jan 2025
Contributed by Lukas
The boys return with a cornucopia of news. TikTok returns (or did it?). We discuss what is really going on with the Chinese-owned app, whether a US ...
How to Be Content Marketing Meh in 2025 (463)
17 Jan 2025
Contributed by Lukas
The boys go through six different ways that content marketing professionals can be "content marketing meh" in 2025. They include: Create content on m...
How AI Bots Will Dominate the Future of Social Media (462)
10 Jan 2025
Contributed by Lukas
META's plan to unleash AI Bots onto their social media sites is just a first step into the majority of the content we engage with being synthetic. The...
2025 Content Marketing Predictions [Special Episode] (461)
03 Jan 2025
Contributed by Lukas
A very special This Old Marketing Predictions' episode. Not only do we cover our 2025 predictions of: Where will Bluesky Be? The Future of X X Buys T...
2024 Lessons Learned [Special Episode] (460)
27 Dec 2024
Contributed by Lukas
As we head into 2025, we look back on the crazy year that was 2024. What did we learn? What were the major marketing and life trends? Topics include: ...
The Future Big Four Social Media. Did You Choose Correctly? (459)
20 Dec 2024
Contributed by Lukas
This week we break down Pew research on the Big Four in social media as it pertains to the youth of America. You may be surprised which four platforms...
Is Sora a Game Changer for Marketers and Creators? (458)
13 Dec 2024
Contributed by Lukas
The first ever This Old Marketing where both Robert and Joe are NOT recording at the same time. If anything, you'll get a kick out of this episode for...
Will TikTok Challenge Amazon's Retail Dominance? (457)
06 Dec 2024
Contributed by Lukas
The boys are back with a regular episode this week! In big social media news, the Australian government plans to ban social media for children 16 or u...
Unconventional Content Marketing Strategies [Special Episode] (456)
29 Nov 2024
Contributed by Lukas
Another very special episode of This Old Marketing...this time, without Robert Rose. Yes...this episode features Joe Pulizzi talking about unconventio...
Valuable Friction [Special Episode] (455)
22 Nov 2024
Contributed by Lukas
A special This Old Marketing podcast episode featuring the one and only Robert Rose (with no Joe Pulizzi). In this special solo episode, Robert take...
Four Secret Questions [Special Episode] (454)
15 Nov 2024
Contributed by Lukas
In this special episode Robert and Joe ask each other four secret questions. The answers will surprise you. The boys cover investing, travel, biggest ...
Election Marketing: Why Trump Won (453)
08 Nov 2024
Contributed by Lukas
The boys do a debrief of why Donald Trump beat Kamala Harris in the 2024 Presidential election. We can talk policies and character, but it's possible ...
Big Opportunity for Brands in Local Content (452)
01 Nov 2024
Contributed by Lukas
A continuing story on the content gaps available in local news. With more people trusting businesses than ever before, could this be the biggest conte...
2025 Content Marketing Trends [Special Episode] (451)
25 Oct 2024
Contributed by Lukas
The boys go deep into CMI's 2025 content marketing research report. While the results look pretty similar to last year's report, Joe and Robert offer ...
The Huge Opportunity to Build Trust with Media (450)
18 Oct 2024
Contributed by Lukas
The boys are back with breaking news. Semrush, the online visibility company, purchases Search Engine Land and MarTech (plus all the conferences). Is ...
Humans No Longer Needed for Audio? (449)
11 Oct 2024
Contributed by Lukas
Joe and Robert unpack Google's NotebookLM and how the AI audio machine has taken over the internet. Listen to the sample and see if you think it's usa...
Your Content Marketing Questions Are Answered [Special Episode] (448)
04 Oct 2024
Contributed by Lukas
A special episode of This Old Marketing where Joe and Robert answer AI and content marketing questions from some of the world leaders of marketing. ...
X Takes Free Speech to a New Level (447)
27 Sep 2024
Contributed by Lukas
Our old friend Leon rolls back another X feature and the haters go crazy. At the same time, X releases their Global Transparency Report (which is anyt...
Will OpenAI's Seeds Grow a Strawberry Harvest? (446)
20 Sep 2024
Contributed by Lukas
OpenAI launches the "Strawberry" version within ChatGPT claiming better reasoning and complex thinking. Joe and Robert take it to the test. TikTok hea...
How We Use AI for Content and Marketing [Special Episode] (445)
13 Sep 2024
Contributed by Lukas
In this special episode, Joe and Robert talk about the future of AI in marketing and how each of them use AI for both content creation and marketing i...
Zuck and Musk Get What They Want (444)
06 Sep 2024
Contributed by Lukas
Mark Zuckerberg says the Biden Administration pressured Facebook to censor COVID comments while Elon Musk gets X banned in Brazil. In better news, the...
The 2024 NFL Predictions Show [Special Episode] (443)
30 Aug 2024
Contributed by Lukas
We have all the answers for what's going to happen in the NFL this year. This special episode includes: 2024 New Kickoff Rules AFC/NFC Top 4 and Cham...
What Content Marketers Can Learn from the DNC (442)
23 Aug 2024
Contributed by Lukas
The boys review how the DNC has courted creators and developed "content moments" that are going viral. Chick-Fil-A just launched a streaming strategy ...
Reddit's Big Opportunity for Brands (441)
16 Aug 2024
Contributed by Lukas
While X continues to sue advertisers and launch products in chaos, Reddit has risen to the top of the social media sandlot (with the help of Google). ...
X Goes Full Idiot Mode in Suing Advertisers (440)
09 Aug 2024
Contributed by Lukas
In a desperation move, X decides the best way to get advertisers back to the platform is to sue them. In obvious news, a judge rules that Google is an...
Content Marketing Gets a Health Check (439)
02 Aug 2024
Contributed by Lukas
In this episode the boys cover an incredible content marketing case study in New York's largest hospital system. Reddit is now blocking big search eng...
Google Eats Cookie Policy (438)
26 Jul 2024
Contributed by Lukas
At long last, Google seems to do a 180 on its third-party cookie policy. What does this mean for marketers and advertisers? META introduces Llama 3 fo...
Are We In a Marketing Recession? (437)
19 Jul 2024
Contributed by Lukas
This week Taboola does a big deal with Apple to sell their advertising space. Great for Taboola, but what does this message for Apple? Dax Shepard doe...
Is the Influencer Economy Beginning to Crack? (436)
12 Jul 2024
Contributed by Lukas
Has the content creator/influencer business model gone bearish? Glamour seems to think so. We disagree. The Paramount/Skydance deal is finally done....
Did Marketing Eat Content Marketing? (435)
05 Jul 2024
Contributed by Lukas
A special condensed episode of This Old Marketing. We cover the latest supreme court decision on social media. Good decision or more of the same? And ...
Supreme Court Makes Nice with White House Over Disinformation (434)
28 Jun 2024
Contributed by Lukas
In breaking news, the Supreme Court is allowing the White House to press social media companies to remove disinformation. Did this really need to go t...
Is the Smartphone Killing Us? (433)
21 Jun 2024
Contributed by Lukas
While Wells Fargo is into employee surveillance, the US Surgeon General pushes for a warning on social media much like those on cigarette packages. Fo...
Is Google the Big Loser in Apple Intelligence? (432)
14 Jun 2024
Contributed by Lukas
Apple's big developer conference meeting saw the launch of IOS 18 and Apple Intelligence? Apple decided to partner with OpenAI and not Google for thei...
Is Twitter/X Dead or Making a Comeback? (431)
07 Jun 2024
Contributed by Lukas
Twitter/X leans into NSFW content and vertical video. Is this the sign of a turnaround or more desperate measures to stay alive? Robert and Joe take o...
Does the GoogleGate Leak Even Matter? (430)
31 May 2024
Contributed by Lukas
Big news this week as leaked Google search API documents are released into the world. The TLDR? Google has been lying about how it formulates search r...
AI Continues to Eat Media Companies (429)
24 May 2024
Contributed by Lukas
While the world gets distracted by Scarlett Johansson's possible case against OpenAI, the AI giant continues to do deals with media companies. This ...
Live from CEX 2024 (with special guest Philip Hernandez)
20 May 2024
Contributed by Lukas
A special live recording of Joe and Robert with Philip Hernandez from the Haunted Attraction Network, recorded at Content Entrepreneur Expo (CEX) in C...
It's Raining AI (428)
17 May 2024
Contributed by Lukas
It was another crazy week in AI news. On the heals of Google's AI announcement, OpenAI launches ChatGPT4 Omni (o). What does the new iteration mean fo...