This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
Episodes
PNR 38: John Oliver Rants Against Native Advertising
05 Aug 2014
Contributed by Lukas
In this episode, Joe and Robert discuss why the challenges with content marketing for associations is pretty similar to every other company. In addi...
PNR 37: How to Steal Audience from Publishers | Content Marketing from Beck
29 Jul 2014
Contributed by Lukas
In this episode, Joe and Robert discuss Beck's mad content marketing moves, a new content marketing research report from Forrester, and what the real ...
PNR 36: Forbes, Bizo Sold; Time Creates Native Group
23 Jul 2014
Contributed by Lukas
This week on #ThisOldMarketing, Robert and Joe discuss the Forbes deal, as well as LinkedIn buying the Bizo platform. In addition, the boys discuss ...
PNR 35: Does Sponsored Content Have a Trust Problem?
15 Jul 2014
Contributed by Lukas
In this episode of #ThisOldMarketing, Joe and Robert discuss Walmart's big data move and what it means for brands. The boys also discuss research show...
PNR 34: The Death of Email Has Been Greatly Exaggerated
07 Jul 2014
Contributed by Lukas
In this episode, Joe and Robert discuss content marketing hitting the big time at HBR. After that enjoyable discussion, the boys chat about media ag...
PNR 33: P&G Kills All Marketing Titles
01 Jul 2014
Contributed by Lukas
In this episode, Joe and Robert discuss CMI's purchase of the Intelligent Content Conference, and then dive deep into P&G's new edict that all marketi...
PNR 32: We Have No Idea if Ads Actually Work
23 Jun 2014
Contributed by Lukas
In this week's #ThisOldMarketing podcast, Joe and Robert discuss the top 10 brands on LinkedIn's Content Marketing scorecard. In addition, the boys ...
PNR 31: The Future of Native Advertising | M&A Activity for Brand Publishing
17 Jun 2014
Contributed by Lukas
In this episode, Joe and Robert discuss whether or not brands will destroy the native advertising opportunity, and whether you can actually program na...
PNR 30: Facebook Confirms It: You Have to Pay to Play
10 Jun 2014
Contributed by Lukas
In this episode, Joe and Robert discuss the latest findings straight out of Facebook: Organic reach on the platform is now less than 2%. Facebook is...
PNR 29: A Reality Check for Brands as Publishers | A Must-Read Report
03 Jun 2014
Contributed by Lukas
In this week's episode, Joe and Robert disect the latest report from Mary Meeker on the latest in technology trends. The boys then go deep into what...
PNR 28: Brands Don't Care a Lick about Traditional Publishers
27 May 2014
Contributed by Lukas
Happy Memorial Day to those in the States. In this episode, Joe and Robert rant a bit about a new content marketing awards program, and then become ...
PNR 27: A Must-Read Report from The New York Times | The FCC Is Wrong
20 May 2014
Contributed by Lukas
In this episode, Joe and Robert go into detail about the leaked New York Times report uncovering the major challenges they are dealing with to stay re...
PNR 26: Finding the Moneyball of Content Marketing
13 May 2014
Contributed by Lukas
In this episode, Joe and Robert discuss the Omnicom/Publicis breakup party and there are some saying that PR is included in Google's Panda algorithm. ...
PNR 25: The Future of News | The Deception of Native Advertising
06 May 2014
Contributed by Lukas
In this episode, Pulizzi and Rose discuss the new upfronts (newfronts) and why some people are all bent out of shape over native advertising. The fo...
PNR 24: LinkedIn Goes All In | Google+ on Death Watch
29 Apr 2014
Contributed by Lukas
In this episode, the boys rant about whether or not Google + is closing its doors on being competitive with Facebook. Consumers now use the web more t...
PNR 23: Organic Reach in Facebook Is Gone | Enterprise Content Ineffective
23 Apr 2014
Contributed by Lukas
In this episode of PNR and #ThisOldMarketing, Joe and Robert discuss some changes in Google Analytics, followed by a deep discussion on the future of ...
PNR 22: The Future of Publishing | VC Money Runs Rampant in Content Marketing
16 Apr 2014
Contributed by Lukas
In this episode of PNR's This Old Marketing, Joe and Robert talk about the future of publishing, and the one thing that both publishers and brands nee...
PNR 21: Should Content Marketing Buzz Off? | The Middle Is Dangerous
07 Apr 2014
Contributed by Lukas
In this episode of PNR, Joe and Robert discuss a news article about how content marketing should just buzz off. Other news includes a strategic appr...
PNR 20: Live from Content Marketing World Sydney
31 Mar 2014
Contributed by Lukas
This week to celebrate PNR's 20th episode, Joe and Robert record #thisoldmarketing live from Content Marketing World in Sydney, Australia. Special g...
PNR 19: Time to Ignore Facebook and Google
25 Mar 2014
Contributed by Lukas
This week, Joe and Robert talk about the latest Facebook algorithm change, which pretty much assures we will have to pay Facebook to get our content n...
PNR 18: Growing Pains for Native Advertising | Harley's Content Past
19 Mar 2014
Contributed by Lukas
This week, Joe and Robert dig deep into native advertising...first with the Wall Street Journal's new native launch, and then with Guardian's native p...
PNR 17: Stop Complaining, Content Marketing Is the Phrase
11 Mar 2014
Contributed by Lukas
Joe and Robert discuss the week that was SXSW, and chat about brands Travotifying everything. In addition, Print is back, yet again, and Joe and Rober...
PNR 16: Don't Publish On Rented Land | Facebook Follies | Patagonia Footprints
05 Mar 2014
Contributed by Lukas
Joe and Robert discuss the LinkedIn job bank fiasco and then discuss whether agencies really can do content marketing well. In addiition, the boys dis...
PNR 15: LinkedIn Opens Publishing for All | Learning from SI's Swimsuit Issue
25 Feb 2014
Contributed by Lukas
In this episode, Joe and Robert talk about the big news around LinkedIn opening up their publishing program for all LinkedIn users. The boys also ta...
PNR 14: The History of Content Marketing Shocked | Guardian's Unique Content Move
19 Feb 2014
Contributed by Lukas
In this episode, Joe and Robert talk about GE's new sponsored content play on the Tonight Show with Jimmy Fallon, as well as multiple native advertisi...
PNR 13: Is LEGO Smelling Oscar? | Defining Advertising | Facebook Click Fraud
12 Feb 2014
Contributed by Lukas
In this episode, Joe and Robert talk about the hit movie from LEGO and what it means for content marketers. In addition, Joe and Robert talk about t...
PNR 12: The Future of Facebook | Chipotle Launches Series | Super Bowl Bust
05 Feb 2014
Contributed by Lukas
In this episode, Joe and Robert talk about Facebook's launch of "Paper" and the evolution of Facebook's graph search into something that will rival Go...
PNR 11: The End of Guest Blogging | No Dates on Blog Posts | Minecraft Education
27 Jan 2014
Contributed by Lukas
In this episode, Joe and Robert talk about Google's Matt Cutts and the proclamation that guest blogging is dead. The boys also discuss SEO and social ...
PNR 10: Confusion over Content Strategy | The Truth about Forbes | Nike Content
21 Jan 2014
Contributed by Lukas
In this episode, Joe and Robert talk about more funding for Contently, the truth about Forbes' valuation, why TV is not dying and why CMOs are so bad ...
PNR 9: Will Native Become the Norm? | A Trillion Devices | GI Joe & Content Marketing
15 Jan 2014
Contributed by Lukas
In this episode, Joe and Robert talk about the future of content marketing when a trillion devices start talking to each other. Joe explores more on...
PNR 8: The End of Content Marketing | Kevin Spacey, Netflix and JELL-O
08 Jan 2014
Contributed by Lukas
In this episode, Joe and Robert talk about a "content marketing is dead" post, as well as a big announcement about Kevin Spacey and the Netflix big da...
PNR 7: The End of Advertising | Content Marketing and Ron Burgundy
30 Dec 2013
Contributed by Lukas
In this episode, Joe Pulizzi (@JoePulizzi) and Robert Rose (@Robert_Rose) talk about what life would be like without advertising, and go in-depth into...
PNR 6: The Content Marketing Predictions Show
23 Dec 2013
Contributed by Lukas
Ta Da - The annual content marketing predictions show is here! In this special episode, Joe and Robert discuss what actually "will" happen with cont...
PNR 5: Brands Competing with Publishers | Content Advertising Agencies | Red Bull Media House
17 Dec 2013
Contributed by Lukas
Joe and Robert discuss new research on digital content promotion, comments from Newscorp about their biggest competition - their advertisers, and the ...
PNR 4: Marketing Jobs Slashed | Content Marketing and VCs | Google Ads Social Ads
12 Dec 2013
Contributed by Lukas
Joe and Robert discuss the Unilever announcement of their mass layoff of marketing jobs and what it means for marketers in general. Also covered in ...
PNR 3: Content Marketing Research | Time and Native Advertising | Coke Does It Again
04 Dec 2013
Contributed by Lukas
Joe and Robert discuss the latest content marketing spending research as well as review what Time magazine feels is its latest savior - native adverti...
PNR 2: Native Advertising Spending | Content Marketing as Journalism | WLS Radio
26 Nov 2013
Contributed by Lukas
Joe and Robert review the latest native advertising spending research, talk about the many names for content marketing, why traditional media is in tr...
PNR 1: Forbes Sale | YouTube Comments | LinkedIn Showcase Pages | Minecraft | John Deere's Magazine
20 Nov 2013
Contributed by Lukas
In this episode, Joe and Robert banter about who should buy Forbes magazine, and the Forbes content business model. They also cover Google+ comment in...