This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

PNR 137: Facebook Slowly Eats Media Companies for Lunch

27 Jun 2016

Contributed by Lukas

In this week's #ThisOldMarketing, Joe and Robert discuss how Facebook is leveraging native advertising to significantly alter the business model for p...

PNR 136: Get Ready for Brands to Take Over Facebook Instant Articles

20 Jun 2016

Contributed by Lukas

In this week's #ThisOldMarketing, Joe and Robert talk about brands moving to Facebook's instant articles (in this case, Intel), and how FB needs to do...

PNR 135: Will Microsoft & LinkedIn Spur a Content Buying Spree?

13 Jun 2016

Contributed by Lukas

In this episode of #ThisOldMarketing, Joe and Robert discuss the Microsoft purchase of LinkedIn, and how every media outlet missed the big story that ...

PNR 134: Content Marketing as Profit Center

07 Jun 2016

Contributed by Lukas

In this week's #ThisOldMarketing, Joe and Robert discuss a number of acquisitions that occurred this week, including CMI. Mary Meeker's annual Interne...

PNR 133: Content Marketing Now Scientifically Proven

30 May 2016

Contributed by Lukas

In this episode of #ThisOldMarketing, the boys talk investing in content as an asset, starting with an interesting perspective on using evergreen cont...

PNR 132: Get Ready for Content Studios to Become a "Thing"

24 May 2016

Contributed by Lukas

In this episode of #ThisOldMarketing, Joe and Robert discuss the "Chewbacca Mask" phenomenon and what it means for brands.  Facebook needs to control...

PNR 131: Advertising and Content Marketing Are Different?

16 May 2016

Contributed by Lukas

In this episode of #ThisOldMarketing, Joe and Robert discuss how content marketing and advertising don't compete with each other and, believe it or no...

PNR 130: Long-Form Content Actually Works on Smartphones

09 May 2016

Contributed by Lukas

In this episode of #ThisOldMarketing, Joe and Robert discuss UK research that states content marketing/native advertising is predicted to double by 20...

PNR 129: Red Bull Is Not in the Content Marketing Business

03 May 2016

Contributed by Lukas

In this episode of #ThisOldMarketing, the boys discuss the endof the media business as we know it, and follow up with the keys tofinding subscriber su...

PNR 128: The Future of Television Advertising Is Native

25 Apr 2016

Contributed by Lukas

In this episode of #ThisOldMarketing, Facebook looks to create its own content and yet another prediction for the death of content marketing is review...

PNR 127: Is Content Marketing Actually a Thing?

18 Apr 2016

Contributed by Lukas

In this episode of #ThisOldMarketing, Joe and Robert discuss a contrarian article on whether or not content marketing actually exists. Could content m...

PNR 126: The Seduction of Rented Land

11 Apr 2016

Contributed by Lukas

In this episode of #ThisOldMarketing, Joe and Robert discuss major decisions from Facebook around allowing for third-party branded content.  In addit...

PNR 125: Big Brands Favoring Content, But Will It Matter?

04 Apr 2016

Contributed by Lukas

In this episode of #ThisOldMarketing, Joe and Robert discuss the latest content marketing research, where findings look to a greater importance on con...

PNR 124: Instagram Follows Facebook to Land of Paid Social

29 Mar 2016

Contributed by Lukas

In this episode of #ThisOldMarketing, Joe and Robert discuss Instagram's move to duplicate Facebook's algorithm, making it ever clearer that Instagram...

PNR 123: FTC to Brands - It's All on You

21 Mar 2016

Contributed by Lukas

In this week's episode of #ThisOldMarketing, Joe and Robert take a close look at honesty in content marketing. The FTC comes down hard on Lord & Taylo...

PNR 122: Social Media Organic Content at Crisis Levels

14 Mar 2016

Contributed by Lukas

In this episode of #ThisOldMarketing, Google launches a new Tumblr-style spot on search engine results, leaving an opening (and risk) for brand publis...

PNR 121: Machines Are Coming to Replace Your Marketing Job

07 Mar 2016

Contributed by Lukas

In this episode of #ThisOldMarketing, Joe and Robert discuss research on how millions of marketing jobs will slowly be replaced by machine intelligenc...

PNR 120: Native Advertising Hits Network Television

01 Mar 2016

Contributed by Lukas

In this episode of #ThisOldMarketing, Joe and Robert review two important changes by Google - ad links in display search and AMP (accelerated mobile p...

PNR 119: How to Pen a Content Marketing Is Dead Article

22 Feb 2016

Contributed by Lukas

In this episode of #ThisOldMarketing, Joe and Robert discuss how unfair it is to major publishers that Facebook opened up instant articles to everyon...

PNR 118: Breaking - Brands Create More Content with Less Engagement

15 Feb 2016

Contributed by Lukas

In this episode of #ThisOldMarketing, Joe and Robert report on Time buying MySpace (which actually has very little to do with myspace). Twitter announ...

PNR 117: WSJ Ditches LinkedIn, LinkedIn Ditches Bizo

09 Feb 2016

Contributed by Lukas

In this episode of #ThisOldMarketing, Joe and Robert discuss what you can really buy for the price of a Super Bowl advertisement. Gary V gets into the...

PNR 116: The Guardian Gets Aggressive with Native Advertising Terms

01 Feb 2016

Contributed by Lukas

In this episode of #ThisOldMarketing, Joe and Robert discuss why publishing an article anywhere but Medium might be a good thing.  PwC launches resea...

PNR 115: Stop It! Content Marketing Is NOT a Game of Traffic

26 Jan 2016

Contributed by Lukas

In this episode of #ThisOldMarketing, Joe and Robert discuss the recent exodus at Twitter and what it means for the future of the infamous unicorn. IB...

PNR 114: The Coming Opportunity in (of all things) Email

18 Jan 2016

Contributed by Lukas

In this episode of #ThisOldMarketing, Joe and Robert discuss the idea of "peak content" and how there are two camps - one of more content and more tra...

PNR 113: How Native Advertising Will Drive the Future of Owned Media

11 Jan 2016

Contributed by Lukas

In this episode of #ThisOldMarketing, Joe and Robert discuss the rumors of Twitter expanding to 10,000 characters from 140, and what it means to brand...

PNR 112: Ad Blocking Is 2015 Phrase of the Year

04 Jan 2016

Contributed by Lukas

In this first recorded episode of the 2016 year, Joe and Robert review a number of articles on the FTC, native advertising and what the future will ho...

PNR 111: FTC In No-Win Situation with Native Advertising

28 Dec 2015

Contributed by Lukas

In this New Year's edition of #ThisOldMarketing, Joe and Robert discuss the most recent FTC statement on native advertising and what it means to brand...

PNR 110: Sure, Social Media Platforms Will Never Change

21 Dec 2015

Contributed by Lukas

In this special pre-Christmas episode of #ThisOldMarketing, Joe and Robert discuss the New York Times big revenue move into native advertising, with s...

PNR 109: Content Marketing Strikes Back

14 Dec 2015

Contributed by Lukas

In this special Star Wars themed episode, Joe and Robert discuss what will happen with Airbnb's content marketing initiative "Pineapple". Ad blocking ...

PNR 108: Homeless Media's Huge Opportunity, Big Risk

07 Dec 2015

Contributed by Lukas

In this episode of #ThisOldMarketing, Joe and Robert discuss GE's move away from prime-time advertising and increasing move toward branded content.  ...

PNR 107: Google Plus Returns from the Grave. Does it Matter?

30 Nov 2015

Contributed by Lukas

In this episode of #ThisOldMarketing, Joe and Robert discuss the very funny South Park episode all about sponsored content and native advertising.  Y...

PNR 106: Facebook Instant Articles Need Syndication, Not Advertising

23 Nov 2015

Contributed by Lukas

In this special Thanksgiving episode of #ThisOldMarketing, Joe and Robert discuss the amazing new content marketing launch for Y Combinator called "Th...

PNR 105: Does Dollar Shave Club's Content Launch Have Transparency Issues?

16 Nov 2015

Contributed by Lukas

In this week's episode, Joe and Robert discuss why YouTube has a leg up on the streaming music business, and someone actually wants to kill the term n...

PNR 104: Content Creation Plummeting on Facebook

10 Nov 2015

Contributed by Lukas

In this episode of #ThisOldMarketing, Joe and Robert discuss the latest findings on Facebook, specifically how Facebookers are turning into lurkers an...

PNR 103: Consistent Content Is Key...and Most Brands Can't Do It

03 Nov 2015

Contributed by Lukas

In this episode of #ThisOldMarketing, Joe and Robert discuss some major plays in podcasting, from Google Play adding podcasts to Serial's deal with Pa...

PNR 102: YouTube Proves We Have No Rights on Social Media

27 Oct 2015

Contributed by Lukas

In this episode of #ThisOldMarketing, Joe and Robert go in-depth into YouTube's decision to "force" content creators to be part of their new paid subs...

PNR 101: Can Content Save Advertising?

20 Oct 2015

Contributed by Lukas

In this episode number 101, Joe and Robert discuss whether content marketing can save advertising.  Does it have to be either/or?  Actually, we thin...

PNR 100: 4 Content Marketing Trends for 2016 [100th Anniversary Show]

12 Oct 2015

Contributed by Lukas

In this special 100th anniversary edition of #ThisOldMarketing, Joe and Robert do a little "celebration time" and reflect on the past 100 episodes.  ...

PNR 99: The Internet of the Future Will Be Ruled By Few

05 Oct 2015

Contributed by Lukas

In this episode of #ThisOldMarketing, Joe and Robert discuss Jay Acunzo's fantastic report on content marketing pods, possibly a better way to structu...

PNR 98: Apple Is Spurring On the Next Generation of Advertising

29 Sep 2015

Contributed by Lukas

In this episode number 98, Joe and Robert continue to explore the world of ad blocking. Are Apple, Google and Facebook all in this together, or are th...

PNR 97: The Coming Crisis in #NativeAdvertising

21 Sep 2015

Contributed by Lukas

In this episode number 97, Joe and Robert discuss the launch of Apple's IOS9 update and what it means for publishers and brands as it pertains to adve...

PNR 96: Content Marketing Technology Investments Top $1 Billion

15 Sep 2015

Contributed by Lukas

In this post-Content Marketing World episode of #ThisOldMarketing, Joe and Robert discuss how content is moving to the middle, and investments in cont...

PNR 95: CMO Survey Finds Spending on Content to Outpace Advertising

07 Sep 2015

Contributed by Lukas

In this pre-Content Marketing World podcast number 95, Joe and Robert talk about Newscred's $42 million dollar round and what it means for the content...

PNR 94: Social Media Isn't Dead, We're Just Using It Wrong

31 Aug 2015

Contributed by Lukas

In this episode of #ThisOldMarketing, Joe and Robert discuss an article about social media marketing being dead.  Well, is it dead, or are most brand...

PNR 93: 2016 Will Be the Year of Content Marketing M&A

25 Aug 2015

Contributed by Lukas

In this episode of #ThisOldMarketing, Joe and Robert discuss the big $48 million dollar purchase of content agency King Content, followed by a discuss...

PNR 92: End of Days for Digital Display Spells Opportunity for Brands

18 Aug 2015

Contributed by Lukas

In this episode of #ThisOldMarketing, Joe and Robert talk briefly about Google, or should we say, Alphabet, before moving on to a critical issue for p...

PNR 91: The Sad Future Reality of Brands Battling for Advertising

10 Aug 2015

Contributed by Lukas

In this episode of PNR's #ThisOldMarketing, Robert and Joe discuss the future of content, and why so many brands and agencies are looking more at adve...

PNR 90: Chaos In the Media Coming Soon to a Platform Near You

03 Aug 2015

Contributed by Lukas

In this episode of #ThisOldMarketing, Joe and Robert discuss the craziness around the Hubspot scandal (and why these things seem to happen in Boston ;...

PNR 89: Don't Build Your Content House on Rented Land

28 Jul 2015

Contributed by Lukas

In this episode number 89, Joe and Robert discuss LinkedIn and Google news this week.  LinkedIn limits your right to download contacts and, alas, Goo...

PNR 88: Content Marketing Budgets Still the Size of Pluto

21 Jul 2015

Contributed by Lukas

In this episode number 88 of #ThisOldMarketing, Joe and Robert discuss how more and more how-to videos are being pumped into YouTube, and what markete...

PNR 87: Upworthy's Big Move Combining Original Content and Data

13 Jul 2015

Contributed by Lukas

In this episode number 87, Joe and Robert discuss the new Upworthy business model in detail, and what businesses and marketers can learn from it.  In...

PNR 86: Inside the New York Times' Subscription Funnel

07 Jul 2015

Contributed by Lukas

In this venerable episode number 86, Joe and Robert discuss why CNN is seeing backlash for their native advertising launch.  After that, the boys exp...

PNR 85: Who Didn't Launch a Content Marketing Agency this Week?

30 Jun 2015

Contributed by Lukas

In this episode of #ThisOldMarketing, we saw a flurry of new content-based agencies afoot, including a deal with Daily Mail/WPP/SnapChat, a new conten...

PNR 84: Content Marketing Now Definitive Industry Term

23 Jun 2015

Contributed by Lukas

In this episode number 84 of #ThisOldMarketing, Joe and Robert discuss two major association initiatives - one in Germany and one in Asia - around con...

PNR 83: Why Medium Is Betting on Email (and So Should You)

15 Jun 2015

Contributed by Lukas

In this episode number 83 of #ThisOldMarketing, Joe and Robert discuss Twitter's CEO leaving the nest, and the opportunities that remain with Twitter ...

PNR 82: Honda Fails to Go the Distance

09 Jun 2015

Contributed by Lukas

In this episode of #ThisOldMarketing, Joe and Robert go in-depth into Facebook and instant articles, paired with the Apple announcement on launching a...

PNR 81: Can't Miss Content Opportunities in Mary Meeker's Trends Report

01 Jun 2015

Contributed by Lukas

In this episode of #ThisOldMarketing, Joe and Robert inadvertantly themed this rendition the "Content Inc." episode.  After Joe discusses the new pl...

PNR 80: Publisher Cuts Lead to Content Opportunities for Brands

26 May 2015

Contributed by Lukas

In this episode of #ThisOldMarketing, Joe and Robert discuss the latest purchase for Content Marketing Institute, the UK-based show, Content Marketing...

PNR 79: Facebook's Move to Swallow Publishers

19 May 2015

Contributed by Lukas

In this episode of #ThisOldMarketing, Joe and Robert discuss two large transactions in the content marketing technology space: Percolate and Kapost.  ...

PNR 78: The Future of Content Marketing 2025

11 May 2015

Contributed by Lukas

In this Mother's Day episode of #ThisOldMarketing, Joe and Robert discuss the future of advertising with a content marketing tilt. After some odd pred...

PNR 77: Why Digital Spending Is Not Growing Fast Enough

04 May 2015

Contributed by Lukas

In this episode of #ThisOldMarketing, Joe and Robert go into detail on why digital marketers are still not spending enough on digital (or are they?). ...

PNR 76: The New Media Model Will Include Selling Products

28 Apr 2015

Contributed by Lukas

In this episode of This Old Marketing, Joe and Robert discuss research that Facebook organic reach is dipping even more, and additional research that ...

PNR 75: Media Serves Two Content Masters, Brands Serve Just One

21 Apr 2015

Contributed by Lukas

In this the 75th anniversary of PNR's This Old Marketing, Joe and Robert celebrate +mobilegeddon by discussing what's going to change with content mar...

PNR 74: LinkedIn Moves for Content Dominance

14 Apr 2015

Contributed by Lukas

In this episode of #ThisOldMarketing, Joe and Robert discuss the LinkedIn purchase of lynda.com and what it means for LinkedIn and the content marketi...

PNR 73: Like It or Not, Advertising Is Booming

07 Apr 2015

Contributed by Lukas

In this episode of PNR's This Old Marketing, Joe and Robert discuss the finer points of what content marketing really is and how it's defined. The boy...

PNR 72: Facebook Moves for Total Internet Domination

31 Mar 2015

Contributed by Lukas

In this episode of #ThisOldMarketing, Joe and Robert discuss the movement by major publishers to create content "inside" Facebook's walls.  Does this...

PNR 71: The Third Era of the Internet Has Begun

23 Mar 2015

Contributed by Lukas

In this episode of This Old Marketing, Joe and Robert discuss AOL founder Steve Case's take on the third era of the Internet (yes, this is such a thin...

PNR 70: Starbucks Announces Next Move as Media Company

16 Mar 2015

Contributed by Lukas

In this very special rant episode, Joe and Robert discuss the Starbucks move into publishing with their hire of a Washington Post editor.  In additio...

PNR 69: Google+ Finally Dead? Well, Not Really

10 Mar 2015

Contributed by Lukas

In this episode of This Old Marketing, Joe and Robert discuss the big Apple announcement and why Robert doesn't have an iWatch yet.  Then, onto Googl...

PNR 68: The Media Industry Is Desperately Confused

03 Mar 2015

Contributed by Lukas

In the episode of PNR (dubbed the "beautiful episode"), Joe and Robert discuss Uber's new magazine launch to drivers as well as an interesting article...

PNR 67: When Will LinkedIn's Purchase Run End?

24 Feb 2015

Contributed by Lukas

In this episode, Joe and Robert discuss LinkedIn's latest marketing solutions launch, and ponder the number of companies LinkedIn will buy over the ne...

PNR 66: Why the New Golden Age of Marketing Is Now

17 Feb 2015

Contributed by Lukas

In this episode of #ThisOldMarketing, Joe and Robert discuss the new McKinsey report, which sounds eerily similar to Robert's upcoming book.  Also in...

PNR 65: A Net Neutrality Win | Stop Talking So Much About Yourself

10 Feb 2015

Contributed by Lukas

In this episode of #ThisOldMarketing, Joe and Robert make it a point to mention that John Cleese is keynoting at Content Marketing World 2015.  After...

PNR 64: Super Bowl Advertisers Don't Care about Building Audience

02 Feb 2015

Contributed by Lukas

In this post Super Bowl episode of #ThisOldMarketing, Joe and Robert discuss research on how almost no Super Bowl advertisers added calls-to-action of...

PNR 63: Competition for Super Bowl Halftime Attention Is On

27 Jan 2015

Contributed by Lukas

In this episode of #ThisOldMarketing, Joe and Robert discuss YouTube's Super Bowl halftime play, the implications for brands, and why competition will...

PNR 62: Marketing Still Subservient to Sales | The Launch of Facework

19 Jan 2015

Contributed by Lukas

In this episode, Joe and Robert discuss the details of the New York Times/Google Native Advertising program (if that's what you call it). Next, the bo...

PNR 61: The YouTube Killer Is Not Facebook, It's Twitter

12 Jan 2015

Contributed by Lukas

This week was a sad week in PNR history, with the Cowboys losing and The LEGO Movie not winning a Golden Globe.  But Joe and Robert persist regardles...

PNR 60: The Social Media Phase Is Over

05 Jan 2015

Contributed by Lukas

In this episode of #ThisOldMarketing, Joe and Robert discuss and dissect nine trends from the Wall Street Journal, as well as why Fred Wilson belie...

PNR 59: The 2015 Content Marketing Predictions Episode

28 Dec 2014

Contributed by Lukas

In this episode of #ThisOldMarketing, Joe and Robert look into the future with their 2015 content marketing predictions, which include some surprising...

PNR 58: Here's What Verizon Should Have Done with SugarString

22 Dec 2014

Contributed by Lukas

In this holiday episode of #ThisOldMarketing, Joe and Robert talk about the difference between a media company and a technology company. The boys then...

PNR 57: The Only Way to Stop Native Advertising Is to Embrace It

16 Dec 2014

Contributed by Lukas

In this episode of #ThisOldMarketing, Joe and Robert talk about the latest changes in and around the Facebook feed, as well as some research on how mo...

PNR 56: Chipotle Calls on Best-Selling Writers for Soda Cups

09 Dec 2014

Contributed by Lukas

In this episode of #ThisOldMarketing, Joe and Robert talk about the latest content marketing spending research.  Is 25% not enough? Audio content beg...

PNR 55: Why It's Impossible to Scale Native Advertising

02 Dec 2014

Contributed by Lukas

In this episode of #ThisOldMarketing, Joe and Robert talk about the finalized deal between the Association of National Advertisers and Business Market...

PNR 54: Captain Obvious - Marketers Are Wasting Money on Social

24 Nov 2014

Contributed by Lukas

In this episode of #ThisOldMarketing, Joe and Robert discuss the impact of the Time magazine deal with Outbrain and how it will affect both publishers...

PNR 53: Facebook Continues To Mess with Your Content

17 Nov 2014

Contributed by Lukas

In this episode of #ThisOldMarketing, Joe and Robert go deep into more Facebook algorithm changes.  That's right...get ready for all your Facebook pr...

PNR 52: Failed 2014 Content Marketing Predictions

11 Nov 2014

Contributed by Lukas

In this, our one year anniversary episode, Joe and Robert look back and grade themselves on their 2014 content marketing predictions.  In addition, t...

PNR 51: Is There a Crisis in Content Marketing?

04 Nov 2014

Contributed by Lukas

In this episode of This Old Marketing, Joe and Robert discuss a possible "crisis" in content marketing effectiveness. Then the boys discuss the ongoin...

PNR 50: Hey WSJ - Native Advertising Is NOT Content Marketing

28 Oct 2014

Contributed by Lukas

In this episode of PNR: This Old Marketing, Joe and Robert discuss the real definition of content marketing.  Mozilla launches a new media platform a...

PNR 49: Is It Time to Kill Your Facebook Page?

21 Oct 2014

Contributed by Lukas

In this episode, Joe and Robert discuss the finer points of Copyblogger's decision to kill their Facebook page.  In other news, the Association of Na...

PNR 48: Watch Out! Major TV Dollars to Hit Content Marketing

13 Oct 2014

Contributed by Lukas

In this episode of #ThisOldMarketing, Robert and Joe discuss the sale of content advertising agency Story Worldwide to Next Fifteen.  That flows real...

PNR 47: The Real Cure for the Native Advertising Blues

07 Oct 2014

Contributed by Lukas

In this episode, Joe and Robert go in-depth on Buzzfeed's niche content practices and how progressive marketers are starting to think print.  The boy...

PNR 46: Yet Another Inbound Vs. Content Marketing Debate

30 Sep 2014

Contributed by Lukas

In this episode of #ThisOldMarketing, Joe and Robert kick off the podcast by discussing some research from Hubspot on the difference between Inbound M...

PNR 45: Native Advertising Redux | Blogging Myths

22 Sep 2014

Contributed by Lukas

In this episode of #ThisOldMarketing, Joe and Robert discuss the recent Inbound event, and then get right into Tribune's recent purchase of a content ...

PNR 44: The Coming Content Marketing Software Shakedown

15 Sep 2014

Contributed by Lukas

In this post-Content Marketing World episode, Joe and Robert review their highlights from the show, and then immediately dig into Apple's distribution...

PNR 43: Live from Content Marketing World 2014.

08 Sep 2014

Contributed by Lukas

In this special live episode from Cleveland, Ohio - home for Content Marketing World 2014, Joe and Robert have the pleasure of a special announcement ...

PNR 42: Bezos Transforms the Post | Kardashian's App Rules

02 Sep 2014

Contributed by Lukas

In this episode of #ThisOldMarketing, Joe and Robert discuss the upcoming Content Marketing World event in Cleveland, Ohio.  In addition, the boys di...

PNR 41: Yahoo! Launches Native Ad Killer App | Facebook Becomes Big Brother

26 Aug 2014

Contributed by Lukas

In this episode, Joe and Robert discuss LinkedIn's move to make SlideShare PRO free for all.  In addition, the boys discuss the critical role of the ...

PNR 40: Losing Native Advertising | A Scary Facebook Proposition

20 Aug 2014

Contributed by Lukas

In this episode of #ThisOldMarketing, Joe and Robert discuss the fueling debate over native advertising.  In addition, the boys discuss a major algor...

PNR 39: Finally, Some Solutions to the Native Advertising Debate

11 Aug 2014

Contributed by Lukas

In this episode of #ThisOldMarketing, Robert and Joe go indepth on Joe's LinkedIn post covering three detailed solutions to the native advertising deb...

PNR 38: John Oliver Rants Against Native Advertising

05 Aug 2014

Contributed by Lukas

In this episode, Joe and Robert discuss why the challenges with content marketing for associations is pretty similar to every other company.  In addi...