In this episode of #ThisOldMarketing, Joe and Robert discuss an article about social media marketing being dead. Well, is it dead, or are most brands just using it wrong (the latter)? Podcasting is bigger and better than ever, and native advertising is NOT content marketing (let's say that together, shall we?). Rants and raves include experiences and a clear lack of strategy. This week's TOM example of the week: White Castle. This week's story links include: Can We Admit Now That Social Media Marketing Is Dead http://withoutbullshit.com/blog/augie-ray-can-we-admit-now-that-social-media-marketing-is-dead Podcasting Embraces A New Era of Cool http://mashable.com/2015/08/29/podcasting-mainstream/#:eyJzIjoidCIsImkiOiJfY2o5bWZ3YTlqZ2xja2t2MCJ9 Native Advertising Is Not Content Marketing http://contentmarketinginstitute.com/2015/08/native-advertising-content-marketing/ This week's Sponsor: StudioD presenting the Content Marketing Files. Download here - bit.ly/studiod-cmfiles Rants/Raves Robert's Rave on Experiences: http://adage.com/article/digitalnext/consumers-experiences-things/299994/ http://www.commpro.biz/marketing/why-millennials-crave-experiences-more-than-things-and-what-marketers-can-do-about-it/ Joe's Rant on Lack of Strategy:http://www.socialmediatoday.com/marketing/expresswriters/2015-08-18/big-content-spend-how-where-are-brands-placing-their-content This Old Marketing: White Castle

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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