PNR 58: Here's What Verizon Should Have Done with SugarString

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This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose not yet transcribed

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Recorded22 Dec 2014

Publisherpnrmarketing.libsyn.com ↗

Handlerec:5848103

Show notes

In this holiday episode of #ThisOldMarketing, Joe and Robert talk about the difference between a media company and a technology company. The boys then discuss the problems at Google, and what Verizon should have done with SugarString instead of stopping the program. Joe and Robert were all raves this episode, with kudos to George Clooney and some excellent storytelling from John Lewis and Coca-Cola. This week's TOM example: Car Talk.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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