In this first recorded episode of the 2016 year, Joe and Robert review a number of articles on the FTC, native advertising and what the future will hold for sponsored content. Ad blocking and podcasting dominate the key trends of 2015, where the boys uncover "content friction" as a key issue of 2015. Joe and Robert expand on the opportunities in podcast advertising and then rant and rave about the future of SnapChat. Official rants and raves include the definition of content marketing and whether we should build our house on rented land. This week's #ThisOldMarketing example of the week: Pennsylvania Rural Electric Cooperative This week's story links: Consumers Can’t Tell Native Ads from Editorial Content http://www.mediapost.com/publications/article/265789/consumers-cant-tell-native-ads-from-editorial-con.html http://www.theguardian.com/media/2015/dec/30/telegraph-criticised-asa-watchdog-michelin-advertorial http://adage.com/article/media/iab-concerned-ftc-s-native-advertising-rules/301948/ The Ten Key Media & Publishing Moments of 2015http://www.fipp.com/news/features/the-ten-key-mediapublishing-moments-of-2015 Podcasts Where People Choose To Listen To Ads http://mumbrella.com.au/podcasts-where-people-are-actually-choosing-to-listen-to-ads-336615 Snapchat Is Going To Reach A Billion Users Thanks to Generation S - The Smartphone Generationhttp://calacanis.com/2015/12/29/snapchat-is-going-to-reach-a-billion-users-thanks-to-gen-s-the-smartphone-generation/ SPONSOR http://IntelligentContentConference.com - Use code "PNR" for $100 off.RANTS AND RAVESRoberthttp://www.sorryformarketing.com/blog/what-is-content-marketing?utm_campaign=shareaholic&utm_medium=twitter&utm_source=socialnetwork http://adage.com/article/cmo-strategy/a-cmo-s-checklist-marketing-transformation/301869/ http://www.washingtonpost.com/sf/national/2015/12/26/resistance/?tid=sm_fb Joehttp://www.socialmediaexaminer.com/is-blogging-dead-building-your-content-home-on-rented-land-mitch-joel-mark-schaeffer This week's #ThisOldMarketing Pennsylvania Rural Electric Cooperativehttp://www.prea.com/Content/pennlines.asp

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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