This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
Episodes
236: The Media Business Killed Itself
14 May 2020
Contributed by Lukas
The New York Times reports that big tech such as Facebook and Google should pay media companies reparations for lost revenue. Joe and Robert think dif...
235: Prepare for a Turnaround with these Marketing Tips
01 May 2020
Contributed by Lukas
What do marketers do while we wait for a turnaround? Cosmo magazine details a number of key content marketing tactics that should be used by every ent...
234: Why Invest in Marketing Now (Before It's Too Late)
16 Apr 2020
Contributed by Lukas
In this episode of #ThisOldMarketing, Robert and Joe discuss why marketers need to aggressively invest in marketing now and not cut back. In other new...
233: Can Media Companies Survive Coronavirus?
03 Apr 2020
Contributed by Lukas
In this episode of #ThisOldMarketing, Joe and Robert discuss how the coronavirus COVID-19 is impacting media companies, specifically local media. Fran...
232: What Marketers Need to Do During Lockdown [SPECIAL EPISODE]
27 Mar 2020
Contributed by Lukas
A special episode of #ThisOldMarketing. In this episode, Joe and Robert discuss some big opportunities for marketers, especially in the acquisition sp...
231: Making Sense of a Crazy Week...plus Could Apple Buy Disney?
20 Mar 2020
Contributed by Lukas
Joe and Robert discuss a corona virus (COVID-19) week of news in marketing, trying to make sense of what's next. Corona virus coverage gives major pub...
230: Marketing at a Social Distance [SPECIAL EPISODE]
13 Mar 2020
Contributed by Lukas
A special episode of #ThisOldMarketing. In this episode, Joe and Robert discuss the new reality in front of marketers and what we, as marketers, need ...
229: Salesforce, Mailchimp Buy Media Properties
09 Mar 2020
Contributed by Lukas
For episode #229 of #ThisOldMarketing, Joe and Robert lead off with a worthy rant on AdAge's addition of a "content marketing" awards category, which ...
228: The Real Story Behind Facebook's Fact-Checking Plan
24 Feb 2020
Contributed by Lukas
In episode #228 of This Old Marketing, Joe and Robert kick off the show with commentary on Burger King's new "moldy burger" campaign. Facebook hires R...
227: Ranking the Best & Worst Super Bowl Ads of 2020
10 Feb 2020
Contributed by Lukas
On episode #227 of PNR's This Old Marketing, Joe and Robert dissect the best and worst super bowl ads of 2020. In other news, the creation of less con...
226: Content Jobs Among Biggest Growth Area Per World Economic Forum
28 Jan 2020
Contributed by Lukas
In episode 226 of #ThisOldMarketing, Joe and Robert dissect an intriguing report by the World Economic Forum on the future of jobs. In it, the WEF pre...
225: Coca-Cola Reverts Back to CMO Role. Does It Matter?
13 Jan 2020
Contributed by Lukas
In episode #225 (the Happy New Year episode) of #ThisOldMarketing, Joe and Robert look at the advertising industry, and whether a "move" away from sma...
224: 8 Big Content Marketing Predictions for 2020
30 Dec 2019
Contributed by Lukas
Yes! It's the annual #ThisOldMarketing predictions episode. This year, Robert and Joe bring you eight amazing and infallible marketing predictions tha...
223: Can Marketers Learn Anything from the Peloton Fiasco?
16 Dec 2019
Contributed by Lukas
In this episode #223 of #ThisOldMarketing, Joe and Robert go inside Peloton...discussing the ad, the aftermath and what might happen to the brand in t...
222: Our Biggest Failures BONUS Episode + Even More Failures
25 Nov 2019
Contributed by Lukas
In this very special #222 bonus episode of This Old Marketing, Joe and Robert take requests from Twitter. What could go wrong? Alberto Gomez (@albermo...
221: Marketing Always Works (If You Leave Out Certain Data)
18 Nov 2019
Contributed by Lukas
In episode 221 of #ThisOldMarketing, Joe and Robert unpack Disney's launch of Disney+, including first-day tech issues, adding 10 million users, and a...
220: Twitter's Move Away from Political Ads a PR Stunt
04 Nov 2019
Contributed by Lukas
In episode 220 of #ThisOldMarketing, Joe and Robert discuss the bold move by Twitter, who announced they will remove political ads from their platform...
219: Will New Regulations Help or Hurt Your Content Creation?
21 Oct 2019
Contributed by Lukas
In episode 219 of #ThisOldMarketing, Joe and Robert start by discussing the controversy surrounding the NBA and China. Was the NBA correct in how they...
218: Is the Death of Advertising Upon Us?
07 Oct 2019
Contributed by Lukas
Episode #218 of #ThisOldMarketing focuses on the death of advertising. Is it really a thing? Or perhaps an evolution to a new form and function? What ...
217: How to Launch a Show Network the Right (and Wrong) Way
23 Sep 2019
Contributed by Lukas
In episode #217 of #ThisOldMarketing, Joe and Robert first discuss Disney CEO Bob Iger's statement that if Steve Jobs were still alive, Apple and Disn...
216: Is Google Killing the Website?
09 Sep 2019
Contributed by Lukas
In episode 216 of #ThisOldMarketing, Joe and Robert discuss the trend that more and more searches on mobile and desktop end without a click. In the fu...
215: The End of Social Media As We Know It
26 Aug 2019
Contributed by Lukas
In episode 215 of #ThisOldMarketing, Joe and Robert discuss Twitter's decision to ban "state-run" media and how this will, effectively, lead to a huge...
214: Brand Marketers (Hopefully) Starting to Sniff Acquisition Opportunities
12 Aug 2019
Contributed by Lukas
In episode 214 of #ThisOldMarketing, Joe and Robert discuss the death of journalism (through newspaper media) and how brands are missing an opportunit...
213: Content Brands Launching Everywhere While Audio Marketing Blooms
29 Jul 2019
Contributed by Lukas
In episode 213 of #ThisOldMarketing, Joe and Robert discuss the death of influencer marketing, which isn't dead at all...just changing. Two big brands...
212: The Genesis Planet Episode
15 Jul 2019
Contributed by Lukas
After 577 days #This Old Marketing, with author/entrepreneur Joe Pulizzi and strategist Robert Rose, returns in a blaze of glory. Episode 212 leads...
Finale (The Last Waltz)
12 Dec 2017
Contributed by Lukas
The final episode of This Old Marketing includes answering listener questions on the future of content marketing, Joe and Robert asking each other the...
PNR 210: Why Won't CMO's Consider Buying Media Companies?
20 Nov 2017
Contributed by Lukas
In this final regular episode of This Old Marketing, Robert and Joe discuss which company will buy Fox, and whether Apple will ever buy Disney. Someth...
PNR 209: Latest Content Marketing Spending Stats Hard to Believe
13 Nov 2017
Contributed by Lukas
In this episode of #ThisOldMarketing, Robert and Joe unpack the latest content marketing spending research and whether or not we can actually believe ...
PNR 208: Is there a Crisis in Content Marketing?
06 Nov 2017
Contributed by Lukas
In this episode, Joe and Robert discuss the recent reader revenue moves from both CNN and the Guardian, while Facebook may or may not have anything to...
PNR 207: Blogging Research - Longer and Less Frequent for the Win
30 Oct 2017
Contributed by Lukas
In this episode of This Old Marketing, Joe makes a big announcement about his future and the future of the podcast, while the future of advertising is...
PNR 206: Marketing Associations to Blame Publishers for Allowing Bad Ads
23 Oct 2017
Contributed by Lukas
In this episode of This Old Marketing, Joe and Robert discuss the new initiative from three marketing associations that put the blame for bad online a...
PNR 205: Mercedes Launches Revenue-Based Content Model
16 Oct 2017
Contributed by Lukas
In this episode, Joe and Robert discuss the Brandwatch/Buzzsumo acquisition, while Snapchat adds location-based services. Mercedes launches their own ...
PNR 204: Is Google's Subscription Gift to Publishers a Trojan Horse?
09 Oct 2017
Contributed by Lukas
In this episode of This Old Marketing, Joe and Robert discuss Google's olive branch to publishers and why it may not mean what we think it means. Amaz...
PNR 203: Google and Amazon Prepare for Internet War
02 Oct 2017
Contributed by Lukas
In this episode of This Old Marketing the boys discuss the week that was Advertising Week. Google and Amazon begin the war to end all wars, while Twit...
PNR 202: Mayo Clinic Invests in Voice Search with Amazon
25 Sep 2017
Contributed by Lukas
In this episode of This Old Marketing, Google buys HTC, talent is drying up in advertising, and the Mayo Clinic figures out how to dominate Alexa's vo...
PNR 201: Advertising Groups Loathe Apple's New Browser Policy
18 Sep 2017
Contributed by Lukas
In this episode of #ThisOldMarketing, Joe and Robert discuss Apple's new browser settings that have the advertising associations crying wolf. Google k...
PNR 200: Special 200th Anniversary Episode + Content Marketing World 2017 Wrap Up
11 Sep 2017
Contributed by Lukas
A very special 200th anniversary show featuring some clips from the past and how the show made it this far (we really can't believe it). After a walk ...
PNR 199: Optimizing Ad Tech Is a Waste of Time
03 Sep 2017
Contributed by Lukas
In this pre-Content Marketing World episode, Joe and Robert discuss the possibility of Google buying Marketo, and why the big money will continue to g...
PNR 198: Advertising Industry Prepares for Plummet
28 Aug 2017
Contributed by Lukas
In this episode of #ThisOldMarketing, Joe and Robert discuss the latest quarterly results from WPP and how the slowing of advertising could mark somet...
PNR 197: Could Apple Go Wrong with Its Billion Dollar Content Investment?
21 Aug 2017
Contributed by Lukas
This week, Joe and Robert cover Apple's $1 billion dollar investment in original content...plus the rise and fall of fidget spinners and newsjackers o...
PNR 196: Facebook, Google, Netflix & Disney Begin War over Content
14 Aug 2017
Contributed by Lukas
In this episode, Facebook launches YouTube competitor Watch, while Netflix begins a buying spree for content brands. Disney pulls its content from Net...
PNR 195: Marketers, Not Publishers, Will Win with Long-Form Content
07 Aug 2017
Contributed by Lukas
In the news this week: Apple hits record earnings, Google launches new SnapChat-like ad format, and AI bots begin to create their own language. Detail...
PNR 194: Brands & Billionaires Continue to Buy Up Media
01 Aug 2017
Contributed by Lukas
In this new-look episode, Joe and Robert cover Lauren Jobs and her purchase of The Atlantic, Facebook's earnings release and what P&G did with $140 mi...
PNR 193: Amazon, Facebook and Google All Launch New Content Plays
24 Jul 2017
Contributed by Lukas
The boys take aim at Amazon's new social platform Spark (thumbs down), Google's news feed (thumbs up) and Facebook's addition of branded sub-groups (j...
PNR 192: No, Not Everyone Should Do Content Marketing
18 Jul 2017
Contributed by Lukas
Joe and Robert cover why a number of publishers are cutting their own advertising and how Fender is taking a page from "Killing Marketing" and develop...
PNR 191: The Solution to Facebook's Fake News Problem
10 Jul 2017
Contributed by Lukas
It's a miracle! In this episode of This Old Marketing, Joe and Robert actually arrive at a probable solution to Facebook's fake news problem. If only ...
PNR 190: Could Digital Advertising Be Ready to Pop?
03 Jul 2017
Contributed by Lukas
In this episode of This Old Marketing, Joe and Robert discuss the state of digital advertising based on multiple reactions from the Cannes Advertising...
PNR 189: Special Episode - How We Create Content
27 Jun 2017
Contributed by Lukas
In this very special episode of This Old Marketing, Joe and Robert detail how they write, manage their day, search for content ideas, create PowerPoin...
PNR 188: NYTimes Shows that Email Is the Next Best Thing
19 Jun 2017
Contributed by Lukas
This Old Marketing this week includes an overview of the NerdWallet model, and how they went from zero to over $500 million in revenues through a cont...
PNR 187: Is Google's Ad-Blocking Plan Good or Evil?
12 Jun 2017
Contributed by Lukas
Some see Google's ad-blocking plan as a pure goodness for those who want a better digital experience. Others see this as a long-term plan that keeps G...
PNR 186: Mary Meeker Dedicates Entire Slide to Content Marketing
05 Jun 2017
Contributed by Lukas
In this episode of This Old Marketing, Joe and Robert dissect Mary Meeker's Annual Internet Trends report...and guess what? It actually mentions conte...
PNR 185: Facebook Is Worth $400 Billion and Just Getting Started
29 May 2017
Contributed by Lukas
Joe and Robert review the top US Media Trends, which include local newspapers, the future of television, and how Facebook is just getting started. In ...
PNR 184: Don't Just Publish Content; Monetize the Audience
22 May 2017
Contributed by Lukas
In this episode of This Old Marketing, Joe and Robert discuss why (and if) corporate storytelling is fading and, if so, what are the solutions. The pu...
PNR 183: In 10 Years, Content Marketing Will Be Just Marketing
15 May 2017
Contributed by Lukas
In this episode of This Old Marketing, Joe and Robert discuss the latest financial report from Snapchat and how Snap needs to focus on their targeted ...
PNR 182: 2017 Is the Year Brands Buy Media Companies
08 May 2017
Contributed by Lukas
In this episode of This Old Marketing, Joe and Robert kick off the show with old-time manufacturer Whirlpool buying recipe media site Yummly (What doe...
PNR 181: New York Times Leverages Snapchat as a Marketing Tool
01 May 2017
Contributed by Lukas
In this episode of This Old Marketing, Joe and Robert discuss and compare the Heineken ad everyone is talking about, and why it's probably not a whole...
PNR 180: The Bull Market in Marketing Is Just Beginning
24 Apr 2017
Contributed by Lukas
In this episode of This Old Marketing, Joe and Robert discuss Google's move to insert ad-blocking into the web browser Google Chrome and what that mea...
PNR 179: Yes, Apple Will Buy Disney (someday)
18 Apr 2017
Contributed by Lukas
In this episode of This Old Marketing, Joe and Robert discuss the rampant Wall Street rumors of Apple buying Disney. Netflix has found another billion...
PNR 178: The New Content Business Model Awaits
10 Apr 2017
Contributed by Lukas
This week's podcast includes a deep dive into the Pepsi fiasco and what might have happened, followed closely by Dennis Publishing and how they've unl...
PNR 177: More Big Companies Investing in Original Content
03 Apr 2017
Contributed by Lukas
In this episode, Joe and Robert look at the highlights from Intelligent Content Conference 2017, with a discussion of the major industry trends and w...
PNR 176: A&E Creates Content Blueprint for Brands
27 Mar 2017
Contributed by Lukas
In this episode of This Old Marketing, Joe and Robert discuss A&E's publisher-driven model and how this may be the perfect model for enterprise brands...
PNR 175: Is Native Advertising's Fail on Brands or Publishers?
20 Mar 2017
Contributed by Lukas
In this episode of #ThisOldMarketing, Joe and Robert dissect the latest native advertising research and see if native is winning or losing and why. Th...
PNR 174: It Doesn't Matter If You Call it Content Marketing
13 Mar 2017
Contributed by Lukas
In this episode of This Old Marketing, Joe and Robert discuss how publishing agencies are struggling with the business model of creative services. Pri...
PNR 173: MarTech Industry Needs to Team Up Against FANG
06 Mar 2017
Contributed by Lukas
Snap Inc. launches their IPO to a ridiculous valuation. Can they be sustained and will advertisers buy in? Do media companies have a problem with trus...
PNR 172: Fake News Creates Huge Opportunity for Branded Content
27 Feb 2017
Contributed by Lukas
This week, Joe and Robert discuss the business model of the New York Times, and why the future could be very bright. The crisis that is fake news is c...
PNR 171: Apple and Amazon Race to Content Dominance
20 Feb 2017
Contributed by Lukas
In this episode of This Old Marketing, Joe and Robert discuss Apple's launch into the content creation business. Meanwhile, publishers are still too...
PNR 170: Medium Picked the Wrong Business Model
14 Feb 2017
Contributed by Lukas
In this episode of This Old Marketing, Joe and Robert discuss Super Bowl commercials, Valentine's cards and Snapchat's all-important IPO. Then, the bo...
PNR 169: Could Snapchat Be the Next Myspace?
07 Feb 2017
Contributed by Lukas
In this episode of This Old Marketing, Joe and Robert discuss how P&G is rewriting the rules for agencies and media placement. A slew of publishers ar...
PNR 168: Digital Advertising Shrinking, Except for Google and Facebook
30 Jan 2017
Contributed by Lukas
In this episode of This Old Marketing, Joe and Robert discuss the Upworthy/Good merger and what it means for more agency/publisher deals. The boys a...
PNR 167: The Battle for Custom Content
23 Jan 2017
Contributed by Lukas
In this episode of This Old Marketing, Joe and Robert discuss the ongoing battle for content and audiences between publishers, agencies and brands. I...
PNR 166: Go Home Facebook, Your Journalism Project Is Drunk
16 Jan 2017
Contributed by Lukas
In this "hopeful" episode of This Old Marketing, Joe and Robert discuss the Facebook Journalism Project, and why it's great for Facebook and not very ...
PNR 165: This Is the Year Agencies Buy Media Companies
10 Jan 2017
Contributed by Lukas
In this broken pipe episode of This Old Marketing, Joe and Robert talk about Medium's latest pivot while AOL thinks they've discovered a better way to...
PNR 164: Native Advertising - Not the Savior Publishers and Brands Thought
02 Jan 2017
Contributed by Lukas
In this first official podcast of the 2017 year, Joe and Robert discuss the ad fraud "Methbot" issue and what it means for programmatic advertising. ...
PNR 163: Google, Facebook to Purchase Content in 2017
27 Dec 2016
Contributed by Lukas
In this final episode of 2016, Joe and Robert discuss the best of 2016 and add some trends for 2017 including: Facebook and Google will ramp up their ...
PNR 162: Fake News and Why It Spells Opportunity for Brands
20 Dec 2016
Contributed by Lukas
In this Christmas edition of This Old Marketing, Joe and Robert discuss Facebook's new process around fake news, and why it may prove to be a rather l...
PNR 161: Is It Content Marketing or Sales Collateral?
13 Dec 2016
Contributed by Lukas
In this episode of This Old Marketing, Joe and Robert dismantle a blog post that insists that content marketing does not exist. In other news, a numb...
PNR 160: The Business Case for Content Marketing as PR
06 Dec 2016
Contributed by Lukas
In this episode of This Old Marketing, Joe and Robert discuss the result of focusing too much on Facebook for content distribution. GoPro closes down ...
PNR 159: Could Brands Cure Traditional Media's Run to Eyeballs?
29 Nov 2016
Contributed by Lukas
In this episode of This Old Marketing, Joe and Robert (together again) discuss Airbnb's new magazine launch with Hearst. While brand editors have a lo...
PNR 158: What Does Fake News Mean for Content Marketing?
21 Nov 2016
Contributed by Lukas
In this very special Thanksgiving episode of This Old Marketing, Joe and Robert are together again, first discussing the big partnership news between ...
PNR 157: WordPress and Medium Begin Turf War for Owned Media
14 Nov 2016
Contributed by Lukas
In this episode of This Old Marketing, Joe and Robert discuss the IAB's latest research on advertising growth...what's right and incorrect about it. I...
PNR 156: Deep Content Insights after Three Years of Podcasting
07 Nov 2016
Contributed by Lukas
In this special three-year anniversary (and one million download) episode of This Old Marketing, Joe and Robert dig back into the archives and discuss...
PNR 155: Social Media Platforms Take More Victims
01 Nov 2016
Contributed by Lukas
In this week's This Old Marketing, Joe and Robert discuss Twitter's decision to kill Vine and why brands and content creators should have known better...
PNR 154: Content + Audience for the Win
25 Oct 2016
Contributed by Lukas
In this episode of This Old Marketing, Joe and Robert discuss the AT&T/Time Warner merger and what it means for marketing professionals. Email is beco...
PNR 153: Is Content Marketing Actually a Thing?
18 Oct 2016
Contributed by Lukas
In this episode of This Old Marketing, Joe and Robert discuss whether content marketing is actually different than marketing itself, and if it is, doe...
PNR 152: Thought Leadership Requires Actual Leading Thoughts
10 Oct 2016
Contributed by Lukas
In this episode of Pulizzi and Rose with This Old Marketing, Joe and Robert discuss the New York Times and their new Flex Frame native advertising uni...
PNR 151: Audience, not Content, Is the Real Asset
04 Oct 2016
Contributed by Lukas
In this episode of This Old Marketing, Joe and Robert discuss the results of CMI's 2017 content marketing benchmarks report and find that content mark...
PNR 150: How to Create a Successful Podcast
26 Sep 2016
Contributed by Lukas
In this special 150th episode of This Old Marketing, Joe and Robert spend some time talking about what makes a successful podcast, and each ponder on ...
PNR 149: Digital Advertising Will Survive by Limiting Inventory
19 Sep 2016
Contributed by Lukas
In this ThisOldMarketing episode, Adblock plus starts their own ad network (or do they?) and the boys discuss the future of advertising. AT&T looks to...
PNR 148: The Business Model of More Versus Less Content
12 Sep 2016
Contributed by Lukas
In this post-show Content Marketing World (#CMWorld) edition of #ThisOldMarketing, Joe and Robert (of course) discuss the events surrounding this year...
PNR 147: 2017 Content Marketing Predictions
05 Sep 2016
Contributed by Lukas
This very special episode of #ThisOldMarketing is Joe and Robert's 2017 content marketing predictions episode. We can't tell you what they are in th...
PNR 146: Google Lays Down Pop Over Punishment
29 Aug 2016
Contributed by Lukas
In this episode of #ThisOldMarketing, Google announces major changes to search engine rankings based on your pop over status. Is there really a futu...
PNR 145: The Future Owners of Newspapers? Brand Marketers
23 Aug 2016
Contributed by Lukas
For this episode of #ThisOldMarketing, Joe and Robert discuss John Oliver's take on the broken business model of newspapers. The boys believe that i...
PNR 144: A Content Marketing Approach Is Strategic, Actually
15 Aug 2016
Contributed by Lukas
In this episode of #ThisOldMarketing, Joe and Robert discuss the latest TechCrunch article that claims content marketing isn't actually strategic. A...
PNR 143: Instagram Launches the Snapchat for Older People
08 Aug 2016
Contributed by Lukas
In this episode of #ThisOldMarketing, Joe and Robert discuss two new social media platform launches. Instagram launches Instagram Stories and Linked...
PNR 142: US Olympic Committee Makes Huge Social Media Faux Pas
01 Aug 2016
Contributed by Lukas
In this episode of #ThisOldMarketing, Joe and Robert discuss Cisco Systems adding 200 content-related roles to the organization. B-to-C brands are f...
PNR 141: How Brands Could Inherit the Web
25 Jul 2016
Contributed by Lukas
In this week's episode, we cover two major acquisitions that are content marketing related: Yahoo! by Verizon and Dollar Shave Club by Unilever. Mediu...
PNR 140: Compared to Advertising, Content Marketing Still Petite
18 Jul 2016
Contributed by Lukas
In this episode of #ThisOldMarketing, Joe and Robert discuss the fascination with Pokemon Go and what content marketers should be considering. In th...
PNR 139: Most Brands Failing at Customer Experience
11 Jul 2016
Contributed by Lukas
In this episode of #ThisOldMarketing, the boys discuss the likelihood of a 1984-type environment for the future of advertising. Content marketing outs...
PNR 138: Agencies, Brands and Media Starting to Look the Same
04 Jul 2016
Contributed by Lukas
In this episode of #ThisOldMarketing, Joe and Robert discuss how new media and content marketing are intersecting with a launch by Thrillist and some ...
PNR 137: Facebook Slowly Eats Media Companies for Lunch
27 Jun 2016
Contributed by Lukas
In this week's #ThisOldMarketing, Joe and Robert discuss how Facebook is leveraging native advertising to significantly alter the business model for p...