In this episode of This Old Marketing the boys discuss the week that was Advertising Week. Google and Amazon begin the war to end all wars, while Twitter is wasting everyone's time going to 280 characters. Rants and raves include Time's new membership model and Nielsen ratings. This week's TOM example: Chagrin Falls Film Festival. This week's story links: Content Marketing World videos at http://cmi.media/video17 Content Marketing Master Classes at https://www.contentmarketingconf.com/ Any listener that tweets using #thisoldmarketing now through October 28 will be entered into a drawing to win an annual Ahrefs account plus a signed copy of Joe and Robert's new book, Killing Marketing. QUICK HITS Ad Week Wraps Up - Here's a Roundup Of What Happened https://www.wsj.com/articles/cmo-today-advertising-week-wraps-up-snaps-new-ads-roku-soars-in-trading-debut-1506687095 Google Pulls Amazon Echo Show Off of YouTube https://www.theverge.com/2017/9/26/16371292/google-youtube-amazon-echo-show Twitter Testing 280 Character Limithttps://www.nytimes.com/2017/09/26/technology/twitter-280-characters.html DEEP COVERAGE Research Reveals The Habits of Content Marketershttp://contentmarketinginstitute.com/2017/09/research-habits-content-marketers/ SHOW SPONSOR - SNAPAPPDownload "The Millennials Are Here! How Generational Differences Impact B2B Buying Committees Today" at http://cmi.media/pnr203 RANTS AND RAVEShttps://www.wsj.com/articles/google-offers-hand-to-news-publishers-1506916861 http://www.foliomag.com/time-inc-launches-people-perks-paid-membership-program/ https://www.mediapost.com/publications/article/307898/only-a-third-of-ad-execs-trust-their-audience-data.html THIS OLD MARKETING - Chagrin Falls Film Festival http://www.cleveland.com/entertainment/index.ssf/2017/10/chagrin_documentary_film_festi_1.html

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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