This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

Could You Sell Your Content Marketing Division? (336)

12 Aug 2022

Contributed by Lukas

This week Joe and Robert cover the big news out of Disney. Do they really have more subscribers than Netflix? Are they the greatest media company of a...

Is Twitter Setting Up for a New Acquirer? (335)

05 Aug 2022

Contributed by Lukas

Twitter is launching a new version of Spaces. Is this the answer to the platform's woes, or is this just another move to find a "non-Elon" acquirer of...

TikTok Is Due for a Correction (334)

29 Jul 2022

Contributed by Lukas

TikTok continues to dominate tech as Meta, Snap and Twitter all slump. But...is TikTok due for a correction? The token soap opera continues between C...

Netflix, TikTok, AI and Acquisitions (333)

22 Jul 2022

Contributed by Lukas

Joe and Robert break down the latest Netflix results and the launch of their ad-supported model. And apparently TikTok is going to replace Google for ...

Elon Owes Twitter $16 Billion (332)

15 Jul 2022

Contributed by Lukas

Oh...in a spicy social media slugfest, Joe and Robert discuss what will happen now that Elon Musk has turned his back on Twitter. Spotify buys Heardle...

Taking Platform Censorship of Creators Seriously (331)

08 Jul 2022

Contributed by Lukas

This episode is all about being banned. From R Kelly's scrubbing from Spotify and YouTube, to CSN's return to Spotify, and China's serious ban on more...

How Long Does it Take for Content Success? (330)

01 Jul 2022

Contributed by Lukas

This week we breakdown The Tilt's 2nd Annual Creator Economy research.  What makes a successful content creator? How long does it take? Why do creato...

Twitter's All-in-One Creator Strategy Might Work (329)

24 Jun 2022

Contributed by Lukas

Twitter announces their new long-form content initiative called Notes. Joe and Robert discuss how Twitter is carving out a possible "super-app" opport...

Web3 and Crypto Are Only Mostly Dead (328)

17 Jun 2022

Contributed by Lukas

Joe and Robert detail the latest Web3 and crypto bad news. But could now be the very best time to invest your time and talent? Canada unleashes a cont...

Social Audio, SPACs and Mamby Pamby Land (327)

10 Jun 2022

Contributed by Lukas

As the boys dive head first into Mamby Pamby Land, they discuss whether Elon is hot or cold for Twitter. Is social audio dead? And how about SPACs fo...

Sponsorships & the Solar System (326)

03 Jun 2022

Contributed by Lukas

More shenanigans at Meta with not one but two executives leaving. Twitter crumbles under the weight of Elon as more employees seek to leave. Media com...

DarkWing84 & Other Marketing Conspiracies

27 May 2022

Contributed by Lukas

Is Seth Green's missing BAYC NFT an actual thing, or is it part of a larger marketing conspiracy. Conan sells Team Coco to SiriusXM for $150 million. ...

The Webby Award-Winning Episode (324)

20 May 2022

Contributed by Lukas

This episode could be our ticket to Webby fame. You'll just have to listen to be sure. We, of course, go through the latest Twitter disaster that is E...

NFTs: The Best of Times, The Worst of Times (323)

13 May 2022

Contributed by Lukas

Joe and Robert do an overview of the crazy week in crypto. Is this an opportunity or has Web3's time come to pass? The New York Times and Disney relea...

Anatomy of a Content Creator (322)

06 May 2022

Contributed by Lukas

A special episode covering the latest content creator/content entrepreneur research from The Tilt as Joe and Robert head out to Creator Economy Expo (...

Marketing Is Marketing (321)

29 Apr 2022

Contributed by Lukas

The Elon/Twitter saga continues. Joe and Robert break down the real reason why Elon is trying to buy Twitter. Ad spending is mostly up at MSFT, Meta a...

When Everything Is Sponsored Content (320)

22 Apr 2022

Contributed by Lukas

While the Elon Musk/Twitter saga rages on, Robert and Joe cover major changes (or not) in the native advertising/sponsored content industry. In other ...

It's CNN Minus (319)

15 Apr 2022

Contributed by Lukas

It's breaking news time as Joe and Robert discuss Elon Musk's intent to purchase Twitter. CNN+ looks more like CNN minus as the new project begins cut...

Web3 Will Be More Centralized Than You Think (318)

08 Apr 2022

Contributed by Lukas

Robert and Joe discuss what happens to Twitter now than Elon put one percent of his net worth into the company. Podcasting is down, but is that a prob...

Tech Companies as Media Companies Becoming Old Hat (317)

01 Apr 2022

Contributed by Lukas

Well, Joe and Robert are finally seeing their 10-year prediction come to fruition. It seems that just about every tech company out there is turning in...

BAYC's $4 Billion Valuation - A Disagreement (316)

25 Mar 2022

Contributed by Lukas

Yuga Labs gets $450 million, giving it a $4 billion dollar valuation. Robert is suspect whether the Bored Ape Yacht Club (BAYC) and CryptoPunks owner ...

Brands Still Shortsighted with #NFTs (315)

18 Mar 2022

Contributed by Lukas

In this episode, the boys discuss the future of NFTs and content marketing, the mixture of HBO and Discovery, Web3 gimmicks and the normalization of p...

Disney's New Streaming Mistake (314)

11 Mar 2022

Contributed by Lukas

After the launch of the very successful Disney+, mouse executives have decided to screw the entire thing up by offering an ad-supported streaming opti...

TikTok Goes Ted Talk (313)

04 Mar 2022

Contributed by Lukas

This week we discuss the Russia/Ukraine conflict and the impact on crypto and media coverage. M&A continues to go crazy as Epic Games buys Bandcamp. E...

A Web3 Special Episode: Marketing - Media - Metaverse (312)

25 Feb 2022

Contributed by Lukas

In this very special #ThisOldMarketing episode, Joe and Robert take a deep dive into the Web3 universe. They cover: - The evolution from Web1 to Web2 ...

The Super Bowl Ad Winner Is... (311)

18 Feb 2022

Contributed by Lukas

In this episode Joe and Robert run through the Super Bowl ad winners and losers. There may be some surprises. Spotify buys more and more podcast compa...

Do Platforms Need Editorial Oversight? (310)

11 Feb 2022

Contributed by Lukas

The boys cover the ongoing Spotify/Joe Rogan saga, while Robert's new book title should be "Epic Marketing Rant." The continuing soap opera at Spotif...

Spotify's Rogan Pains (309)

04 Feb 2022

Contributed by Lukas

The Spotify/Joe Rogan situation seems to be gaining momentum as more musicians and podcasters dump the platform for Apple pastures. Wordle wiggles sev...

Influencer or Content Creator? Survey says... (308)

28 Jan 2022

Contributed by Lukas

Neil Young gives the finger to Spotify, while influencers and content creators fight for naming rights. In today's episode, Neil Young takes a stand ...

It's a Web3 Food Fight and We Want In... (307)

21 Jan 2022

Contributed by Lukas

In this week's news, Microsoft buys Activision for $69 billion (are you kidding me?). Is this important and why should creators/marketers care? There ...

LinkedIn Goes ALL IN with Journalism (306)

14 Jan 2022

Contributed by Lukas

This week, Joe and Robert cover The New York Times purchase of The Athletic. The good, the bad and the very ugly. All in all, we're thumbs up. The Inf...

2022 Content Predictions Episode (305)

07 Jan 2022

Contributed by Lukas

All the wrong 2022 content predictions in one place. From Robert - - Content Marketing and Marketing Content Operations Merge This Year - and become o...

2021 Content Creation Year in Review (304)

31 Dec 2021

Contributed by Lukas

The boys review the content creation and content marketing stories that made 2021 amazing...or definitely one-of-a-kind. Robert reviews: - Mirror and ...

NFTs, Advertising and Football Collide (303)

24 Dec 2021

Contributed by Lukas

A small investment group tries to pry Forbes away from a SPAC, while Buzzfeed's stock drops by 50 percent inside its shiny new SPAC. What does this me...

Social Platforms Burn Content Creators (302)

17 Dec 2021

Contributed by Lukas

Peloton kicks off the show with one of the best real-time marketing examples of our time. Of course, helped by Ryan Reynolds. Social media platforms c...

New Strategy - Stop Producing Social Media Content (301)

10 Dec 2021

Contributed by Lukas

Joe kicks off the show with a special announcement...a new event called CEX - Creator Economy Expo. Joe is partnering with Brian Clark for this May in...

Special Episode 300: From Apple to Disney and Why We Still Hate Facebook

03 Dec 2021

Contributed by Lukas

Special thanks to Gary Busey for his amazing introduction, to Pamela Muldoon for her sultry voice, and to JK Kalinowski for his design chops. Welcome ...

Content Marketing Trends, Pet Peeves and the Best Business Books of All Time [Special Episode] (299)

23 Nov 2021

Contributed by Lukas

In this special Thanksgiving episode, Joe and Robert answer these seven questions: 1. What are we currently reading? Joe is reading Snow Crash by Neal...

NFTs for Marketing: Stunts vs. Utility (298)

19 Nov 2021

Contributed by Lukas

Is Disney going metaverse? Of course they are, but should they at this point? Joe and Robert discuss exactly what Disney needs to do (and, of course, ...

The Token Subscription Model (297)

12 Nov 2021

Contributed by Lukas

With three episodes until the amazing 300th This Old Marketing episode, Joe and Robert discuss the token as a subscription model. Specifically, what w...

Is Facebook's Move to Meta Good or Evil? (296)

05 Nov 2021

Contributed by Lukas

The big news of the week was Facebook's name change to Meta (for metaverse). But was the purpose of it to distract the The Facebook Papers? Robert sa...

The Platform Wars Heat Up (295)

29 Oct 2021

Contributed by Lukas

Apple's new mobile privacy terms are creating problems for both Snap and Facebook. Twitter showed improvement. Spotify is shining. eSports and enterta...

Donald Trump Launches TRUTH Social (294)

22 Oct 2021

Contributed by Lukas

In headline news, former President Donald Trump launches a right-wing social network called TRUTH, and does it inside a SPAC. Financial services compa...

The Creator Economy Is Not Failing (293)

15 Oct 2021

Contributed by Lukas

Meredith's sale says big things about the future of media. Joe and Robert break down the what and why. Axios says that the creator economy is failing...

Facebook Conspiracy Theories (292)

08 Oct 2021

Contributed by Lukas

This week, Joe and Robert discuss the outage heard around the world...Facebook. What does it mean for marketers and creators? At the same time, Facebo...

9 Content Marketing and Creator Economy Strategies (291 - Special Episode)

01 Oct 2021

Contributed by Lukas

In this very special Content Marketing World episode, Joe and Robert break down their 2021 keynote presentations, talking about the opportunities in t...

Grading McKinsey's New Content Marketing Effort (290)

24 Sep 2021

Contributed by Lukas

Ted Lasso win's multiple Emmy's. Let's talk about that for 20 minutes please. McKinsey launches a new content marketing program targeting (of all thin...

Intuit's Audience Land Grab (289)

17 Sep 2021

Contributed by Lukas

Financial and tax services company Intuit ties the knot with Mailchimp, showing clearly that Intuit is trying to corner the SMB audience market. Opens...

Content Creation Is Easier Today, Not More Difficult (288)

10 Sep 2021

Contributed by Lukas

Joe and Robert go into deep analysis on Rand Fishkin's latest post on the difficulty of being a web content creator. Twitter launches a new product, C...

Web3, DAOs and the Integration of Marketing/Finance (287)

03 Sep 2021

Contributed by Lukas

In acquisition news, Mailchimp could be sold to financial services company Intuit for $10 billion. What does this mean for the future of marketing and...

It's Not Just the Platforms (286)

27 Aug 2021

Contributed by Lukas

The NSFW sharing site OnlyFans does an about face after outlawing sexual content the previous week. What can content entrepreneurs learn from all this...

Be Like Red Ventures (285)

23 Aug 2021

Contributed by Lukas

A detailed analysis of Red Ventures. The media empire looks like the future of all companies. The boys discuss why. Future buys most of Dennis Publish...

Salesforce Launches Netflix for Business (284)

13 Aug 2021

Contributed by Lukas

Breaking news as Salesforce announced the launch of Salesforce+ (of course) in quest to become the Netflix for business content. Rants and raves inclu...

The Race to First-Party Data (283)

06 Aug 2021

Contributed by Lukas

The boys kick off the show announcing NFT marketplace OpenSea's big revenue move in the last few weeks. Is Robert coming around the idea? Joe thinks s...

The Creator Economy and Content Entrepreneurs (282)

30 Jul 2021

Contributed by Lukas

Joe and Robert digest the breaking research from The Tilt on the state of the content entrepreneur. What makes them successful? How long does it take ...

Clubhouse Rises from the Dead (281)

23 Jul 2021

Contributed by Lukas

Clubhouse is back. Maybe. The social audio app is now open to the world, and has gained 10 million new downloads in the past two months. Joe thinks th...

NFTs for Marketing. Boom or Bust? (280)

16 Jul 2021

Contributed by Lukas

In this episode, Joe and Robert break down the future of NFTs in marketing, lead by Gary Vaynerchuk's partnership with Budweiser. TikTok's parent Byte...

All Bets on TikTok to Drive Creator Economy (279)

09 Jul 2021

Contributed by Lukas

In breaking news, MEL magazine is sold by Dollar Shave Club and will begin again in a few months. Joe and Robert discuss why content entrepreneurs sho...

The NCAA Just Created 500,000 Content Businesses (278)

02 Jul 2021

Contributed by Lukas

The boys launch the show discussing the NCAA's new ruling that college players can be compensated for their image and likeness. While we don't know ex...

American Express/Meredith Give Departures the Boot (277)

25 Jun 2021

Contributed by Lukas

The Information estimates that last year's creator economy take is about $2 billion dollars. Does it have room to run? CNBC and The Drum cover content...

American Airlines Lost Its Way (276)

18 Jun 2021

Contributed by Lukas

After more than 50 years, American Airlines decided to shutter its print magazine American Way. Good decision? Not a chance. Based on data? Probably n...

Will Apple Kill Email Newsletters? (275)

11 Jun 2021

Contributed by Lukas

Apple unveiled their new privacy policy this week. Among the features is an ability not to track open rates in email newsletters. The boys think this ...

From Rented Land to Rented Land (274)

04 Jun 2021

Contributed by Lukas

In this episode, Joe and Robert start by dissecting the employment move back to offices. Is this a meaningless blip or will marketing and content crea...

Twitter Is Ready to Ring the Creator Economy Bell (273)

28 May 2021

Contributed by Lukas

Decentralized publishing is starting to become "a thing" with the launch of Mirror.xyz, a site for writers built on top of a crypto economy. And yes, ...

Amazon Does What AT&T Can't with Content (272)

21 May 2021

Contributed by Lukas

At almost the same time AT&T announced that their WarnerMedia buy was a mistake, Amazon seems close to picking off MGM Studios. Why is everyone except...

Hubspot's Quest to Be King of All Media (271)

14 May 2021

Contributed by Lukas

Social audio company Clubhouse finally launches in Android, but faces an uphill climb around moderation and trolls. Hubspot makes a brilliant move in ...

Gary Vee & Silent Bob First through the Wall with NFTs (270)

07 May 2021

Contributed by Lukas

Verizon changes course again by selling off AOL and Yahoo to Apollo. Joe and Robert think they'll purchase both back for more at a later date. Rumors ...

Content Marketing = More Marketing, Less Content (269)

30 Apr 2021

Contributed by Lukas

In this week's news, Neutrogena and Old Spice release the details on the creation of their internal brand studios. Is this Marriott all over again or ...

Guess What? Advertising Is Rising (and Growing) (268)

23 Apr 2021

Contributed by Lukas

Is the biggest part of a paid advertising budget with influencers now? The boys think not. Science seems to think that the web can survive without adv...

DraftKings Develops Content Marketing Playbook (267)

16 Apr 2021

Contributed by Lukas

DraftKings hires a chief media offer, kicking off their formal program for content marketing and into actually buying media companies. The latest Pew ...

Clubhouse Worth $20 Billion? (266)

09 Apr 2021

Contributed by Lukas

Well, there's a new Facebook data leak, and Facebook is blaming users instead of taking responsibility. The good news? Facebook is updating their feed...

LinkedIn & Spotify Get Into Social Audio Game (265)

02 Apr 2021

Contributed by Lukas

I know, it's hard to believe, but Episode #1 of This Old Marketing still has not sold yet as an NFT. Maybe you forgot? You can bid on it here at Opens...

Yahoo Plus Nothing While MEL Goes Belly Up (264)

26 Mar 2021

Contributed by Lukas

Bid on the first This Old Marketing NFT - Episode #1 now...proceeds going to charity. In this episode, Verizon announces the launch of a robust Yahoo ...

Charmin's NFT Jumps the Shark (263)

19 Mar 2021

Contributed by Lukas

The Oscars are back and guess what? Netflix absolutely crushed it (and yes, we called it years ago). Facebook is launched a new creator model for writ...

NFTs: It's Happening Sweetheart! (262)

12 Mar 2021

Contributed by Lukas

After a royal analysis courtesy of Robert, the boys dissect Disney's subscription program as they hit over 100 million paid subscribers worldwide. The...

Twitter Goes Full Twitch (261)

05 Mar 2021

Contributed by Lukas

To kick off the show, Joe and Robert detail their "advanced" Clubhouse experience (likes and dislikes) and why it may have legs. And did you check out...

How Evil Is Facebook? (260)

26 Feb 2021

Contributed by Lukas

In headline news, Facebook makes a deal with the Aussie press, doing exactly what we said they would do last week. At the same time, Facebook commits ...

Facebook Invades Australia (259)

19 Feb 2021

Contributed by Lukas

This week Joe and Robert cover the big news that, after the passage of a media bargaining law, Facebook bans all media companies from its app. Shock a...

Clubhouse to Get Clubbed? (258)

12 Feb 2021

Contributed by Lukas

It's our annual "rip apart the Super Bowl ads" show, which may not mean much since viewership sank to a 15-year low. Twitter announced stellar earning...

Hubspot Does the Hustle (257)

05 Feb 2021

Contributed by Lukas

Twitter was abuzz this week when Hubspot announced their purchase of newsletter/small-business media company the Hustle. Terms of the deal were not di...

When SPACs Attack (256)

29 Jan 2021

Contributed by Lukas

The big news of the week was Twitter buying Revue, a Substack competitor that launches Twitter into the subscription business. What could save or kill...

The Content War for Creators Has Begun (255)

22 Jan 2021

Contributed by Lukas

Forbes announced the launch of their own version of Substack, a paid newsletter program driven by independent writers. As the war for content creators...

Social Media Is the Dread Pirate Roberts of Marketing (254)

15 Jan 2021

Contributed by Lukas

This week on This Old Marketing, Joe and Robert cover Amazon taking down Parler. Does it tell us anything about free speech? And, while that was happe...

Content Acquisitions Go Parabolic (253)

08 Jan 2021

Contributed by Lukas

In episode 253 of This Old Marketing, Joe and Robert kick off the show with Roku's possible purchase of Quibi content (yes, that Quibi). Roku, whose s...

252: Inside This Old Marketing [Bonus Takeover Episode]

17 Dec 2020

Contributed by Lukas

This Old Marketing will never be the same. This episode is taken over by Jay Acunzo, who goes inside how the podcast is made, including the early days...

251: KFC Content Is Better than a Bucket of Chicken

11 Dec 2020

Contributed by Lukas

In this episode, the FTC sues Facebook for illegal monopolization. Thanks Captain Obvious! For decades, as newspapers declined, local news suffered. T...

250: Thanksgiving Episode & A Trick Moment for Brands

26 Nov 2020

Contributed by Lukas

In this special Turkey Day episode, Joe and Robert cover some touchy brand communication issues, including how some brands like Oreo and Snickers are ...

249: Beyonce, New York Times and Morning Brew (Oh my!)

12 Nov 2020

Contributed by Lukas

Morning Brew sells its email subscription juggernaut for $75 million, building the email newsletter model for all the follow. The New York Times digit...

248: The Greatest Marketing Predictions Episode Ever (2021 version)

29 Oct 2020

Contributed by Lukas

Yes, the big marketing predictions episode if finally here. Joe and Robert answer: - What will happen to the martech industry? - What big names will b...

247: Why Netflix Would Buy AMC (and why that's important)

15 Oct 2020

Contributed by Lukas

The boys kick off the show with highlights from the just finished Content Marketing World 2020. The streaming wars have begun. Disney has committed to...

246: The Future of Content Marketing, TikTok and Football

01 Oct 2020

Contributed by Lukas

In this very special episode, Joe and Robert talk about Content Marketing World's 10 year anniversary, the changes in content marketing, and what shou...

245: Why the TikTok Deal Will Absolutely Happen

17 Sep 2020

Contributed by Lukas

The TikTok/Oracle deal comes under scrutiny, but both Joe and Robert think the deal with absolutely go through, especially while TikTok's numbers cont...

244: Facebook Cleans Up Political Ads...But that's Not the Problem

03 Sep 2020

Contributed by Lukas

Facebook makes an announcement about curbing political ads, but still has a major problem with false organic content, as Russia again infiltrates the ...

243: Rented Land and Native Advertising Disaster

20 Aug 2020

Contributed by Lukas

Major media companies from around the United States are divesting their real estate properties to right-size their business models. Washington Post pu...

242: TikTok, the Nike Ad and Surprising Acquisitions

06 Aug 2020

Contributed by Lukas

First, watch the Nike ad if you haven't. Required watching. TikTok was in the news this week, with a crazy deal in progress with Microsoft. In other n...

241: Double Down or Diversify? That Is the Question

23 Jul 2020

Contributed by Lukas

While Coca-Cola begins killing zombie brands in favor of old standbys, companies like The New York Times are diversifying like crazy. Who's right? Car...

240: Social Media Is Out to Destroy Us

09 Jul 2020

Contributed by Lukas

Facebook was under fire this week for possibly spreading hate speech and misinformation (what's new?). Some people think Zuckerberg should be out. At ...

239: Who's Going to Be the Netflix of Business Content?

25 Jun 2020

Contributed by Lukas

Almost all physical events are canceled for 2020. This means there will be a lot of innovation in the virtual events space. This also means a huge opp...

238: Is Your Social Media Your Property?

11 Jun 2020

Contributed by Lukas

Continuing the acquisition movement, Adweek was purchased by Shamrock Capital Advisors. More to come? The boys will answer. Microsoft lays of 50 journ...

237: Chaos Creates a Rather Large Marketing Opportunity for Brands

28 May 2020

Contributed by Lukas

Media company Team Whistle buys production company/agency Tiny Horse, further showing that revenue diversification is king in media and content market...