The Token Subscription Model (297)

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Recorded12 Nov 2021

Publisherpnrmarketing.libsyn.com ↗

Handlerec:5847864

Show notes

With three episodes until the amazing 300th This Old Marketing episode, Joe and Robert discuss the token as a subscription model. Specifically, what would the New York Times look like tokenized? Walgreens goes big with content marketing and now has 87 people assigned to the content group. Is it a good strategy or do they need to go bigger? Joe raves about the ENS token drop and creation of a DAO while Robert raves about what B2B companies need to do to adapt. --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

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