This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

Did Marketing Eat Content Marketing? (435)

05 Jul 2024

Contributed by Lukas

A special condensed episode of This Old Marketing. We cover the latest supreme court decision on social media. Good decision or more of the same? And ...

Supreme Court Makes Nice with White House Over Disinformation (434)

28 Jun 2024

Contributed by Lukas

In breaking news, the Supreme Court is allowing the White House to press social media companies to remove disinformation. Did this really need to go t...

Is the Smartphone Killing Us? (433)

21 Jun 2024

Contributed by Lukas

While Wells Fargo is into employee surveillance, the US Surgeon General pushes for a warning on social media much like those on cigarette packages. Fo...

Is Google the Big Loser in Apple Intelligence? (432)

14 Jun 2024

Contributed by Lukas

Apple's big developer conference meeting saw the launch of IOS 18 and Apple Intelligence? Apple decided to partner with OpenAI and not Google for thei...

Is Twitter/X Dead or Making a Comeback? (431)

07 Jun 2024

Contributed by Lukas

Twitter/X leans into NSFW content and vertical video. Is this the sign of a turnaround or more desperate measures to stay alive? Robert and Joe take o...

Does the GoogleGate Leak Even Matter? (430)

31 May 2024

Contributed by Lukas

Big news this week as leaked Google search API documents are released into the world. The TLDR? Google has been lying about how it formulates search r...

AI Continues to Eat Media Companies (429)

24 May 2024

Contributed by Lukas

While the world gets distracted by Scarlett Johansson's possible case against OpenAI, the AI giant continues to do deals with media companies.  This ...

Live from CEX 2024 (with special guest Philip Hernandez)

20 May 2024

Contributed by Lukas

A special live recording of Joe and Robert with Philip Hernandez from the Haunted Attraction Network, recorded at Content Entrepreneur Expo (CEX) in C...

It's Raining AI (428)

17 May 2024

Contributed by Lukas

It was another crazy week in AI news. On the heals of Google's AI announcement, OpenAI launches ChatGPT4 Omni (o). What does the new iteration mean fo...

TikTok Sues US Government (427)

10 May 2024

Contributed by Lukas

In the latest social media soap opera, TikTok has sued the US Government over its potential "ban," bringing out the unconstitutional card. Is this jus...

Instagram's Dirty Little Secret (426)

03 May 2024

Contributed by Lukas

Joe and Robert do a deep dive into their CEX presentations...Joe's on the new business model for content creators and Robert's on the marketing MBA. I...

TikTok Is Banned! What Happens Now? (425)

26 Apr 2024

Contributed by Lukas

In a whirlwind week on The Hill, a TikTok ultimatum (sell or be banned) passed the House, the Senate and was quickly signed by the President. What hap...

Are Corporate Social Media Handles Dead? (424)

19 Apr 2024

Contributed by Lukas

John Deere's search for a new social media creator leads to an important conversation - are corporate social media handles dead? Faced with possibly p...

The Rebirth of Print as Innovative Marketing (423)

12 Apr 2024

Contributed by Lukas

Could marketers finally be waking up to the advantages of direct print? The relaunch of some high-profile magazines, and the launch of Robinhood's new...

Our Most Impactful Business Books of All-Time [Special Episode] (422)

05 Apr 2024

Contributed by Lukas

Robert and Joe run through the business books that have made the most impact on their lives and careers. They include: Marketing Management – Phili...

Here Comes Social Media Verification (421)

29 Mar 2024

Contributed by Lukas

News this week as Florida governor Ron DeSantis signs a law restricting social media access for children. Is this the first step to full-on social med...

Apple Shows AI Weakness with Google Deal (420)

22 Mar 2024

Contributed by Lukas

In this special episode #420, Joe and Robert dissect the upcoming Apple/Google deal for AI and the iPhone. Is this a sign of weakness for Apple or are...

AI Content: Time Is Running Out to Get Your Content House in Order (419)

15 Mar 2024

Contributed by Lukas

We are in post-social media and, now, a post-search environment. The next 12 months are critical to start getting your content assets in order for the...

12 Secrets to Content Marketing Success [Special Episode] (418)

08 Mar 2024

Contributed by Lukas

In this special #ThisOldMarketing episode, Joe and Robert review their presentations from Social Media Marketing World 2024. Robert shares his insigh...

Vice Implodes. What's Wrong with the News Media Model? (417)

01 Mar 2024

Contributed by Lukas

Another media company bites the dust. This time it's the once-darling Vice Media. Is the news media business model broken or is there something else a...

OpenAI, Google, Billy Joel and More AI Craziness (416)

23 Feb 2024

Contributed by Lukas

It's been a crazy two weeks for artificial intelligence. OpenAI officially launched Sora, the text-to-video tool. At the same time, Google launched th...

Secrets to Growing a Content Brand [Special Episode] (415)

16 Feb 2024

Contributed by Lukas

In this special Blossom episode of This Old Marketing, Joe and Robert discuss the insights and secrets into creating a profitable content brand, for b...

Is Content Exclusivity Dead? (414)

09 Feb 2024

Contributed by Lukas

The boys discuss Joe Rogan's new content deal with Spotify. Is this the future of podcast and YouTube deals, or is this just for the one percenters? A...

Deepfakes and Small Screens Overshadow Marketing in 2024 (413)

02 Feb 2024

Contributed by Lukas

Big tech CEOs ran to Washington to explain why they haven't protected US children. YouTube and TikTok continue to dominate and grow in profit and usag...

Big Opportunity for Content Marketing Acquisitions (412)

26 Jan 2024

Contributed by Lukas

Netflix Q4 earnings show how far the company is ahead in the streaming wars...plus...their licensing deal with WWE vaults them into a live-events lead...

Apple Plays Havoc with Podcast Industry (411)

19 Jan 2024

Contributed by Lukas

Big news in media and marketing as Informa purchases a majority stake in TechTarget. Is their strategy of "focused scaling" correct for B2B? Apple ove...

The Water Polo-Playing Squirrels Episode (410)

12 Jan 2024

Contributed by Lukas

If you don't get the title, stay until the end. In this episode, Joe and Robert discuss what's happening at CES, including the role of the creator/inf...

Digital Is Crowdy [The Search for Differentiation] (409)

05 Jan 2024

Contributed by Lukas

Joe and Robert are back from a crazy 2023 with thoughts of Elon and crowdiness. In this episode, Steamboat Willie is released from its copyright shack...

Content Marketing Confessions and Pet Peeves [Special Episode] (408)

29 Dec 2023

Contributed by Lukas

Joe and Robert take time out of their regular programming to talk about key marketing career challenges and how they overcame them. In addition, the b...

2024 Content Marketing Predictions Show [Special Episode] (407)

22 Dec 2023

Contributed by Lukas

It's here! The annual episode where Robert and Joe predict everything that will not go right in the content marketing and media world. This year, the ...

Short-Form Video Is the New Marketing Gateway Drug (406)

15 Dec 2023

Contributed by Lukas

The latest social media usage results by Pew are out and...surprise, surprise...almost half of all teenagers are on social media "literally all the ti...

Will Gemini Be Google's Search Savior? (405)

08 Dec 2023

Contributed by Lukas

Google makes their big AI announcement regarding Google Gemini. Can the new AI suite save Google's stalling search business? Is purpose-driven content...

Is Elon Destroying X on Purpose? (404)

01 Dec 2023

Contributed by Lukas

Elon Musk's remarks at the recent Dealbook conference show (inconclusive) evidence that he is actually trying to lower X's valuation to such a point t...

The Mess at OpenAI (403)

24 Nov 2023

Contributed by Lukas

Note: This was recorded before Sam Altman was reinstated at OpenAI. Go figure! Joe and Robert go indepth on the soap opera that is OpenAI, and the ram...

AI Is Becoming Normalized. That's a Problem. (402)

17 Nov 2023

Contributed by Lukas

The new actors' agreement and Meta's newly released guide for political advertisements tell us one big thing - AI content will begin to flourish. Get ...

Grading Our 2023 Content Marketing Predictions [Special Episode] (401)

10 Nov 2023

Contributed by Lukas

A very special episode where Joe and Robert review their content and marketing predictions from the previous year. Do they make the grade? You need to...

AI & The Melting of Truth (400)

03 Nov 2023

Contributed by Lukas

A special 400th episode of This Old Marketing. And yes, the boys are getting up there! Joe and Robert discuss AI announcements by the US President and...

Meta Chooses Profits Over Kids (399)

27 Oct 2023

Contributed by Lukas

Breaking news as X year-over-year numbers plummet. Can the Elon-run social media site recover? Meta, and more specifically Instagram, is being sued by...

X Makes First Major Move to Payments Platform (398)

20 Oct 2023

Contributed by Lukas

This week the all-knowing Elon announced their "everyone gets charged a dollar" plan. Musk made this sound like it was a "bots" move. Joe and Robert k...

AI Chatbots Run Amok (397)

13 Oct 2023

Contributed by Lukas

The boys ramp up the show talking about Kendall Jenner's new AI chatbot Billie, brought to you by Meta. Scary? Yes. More to come? Absolutely. Social m...

The Painful Death of X: The Everything App (396)

06 Oct 2023

Contributed by Lukas

The boys are back in real-time talking all things X, Google's podcast moves, and how to drive subscriptions. X CEO Linda Yaccarino does the company no...

Surviving a Content Marketing World [Special Episode] (395)

29 Sep 2023

Contributed by Lukas

A special Content Marketing World week episode where Joe and Robert break down their talks from the big event.  Robert goes indepth on content market...

A Media Business Dumpster Fire (394)

22 Sep 2023

Contributed by Lukas

Can anyone save the media business? Joe and Robert discuss the downfall of big media and where the opportunities are for content marketers and creator...

Amazon Evicts More Creators (393)

15 Sep 2023

Contributed by Lukas

Is Quibi finally dead? Maybe...but the bigger issue is the "right sizing" of the streaming business as a whole. Valuations and investment continue to ...

AI Continues To Eat Media Business Models (392)

08 Sep 2023

Contributed by Lukas

Disney, NY Times and CNN are among dozens of major media companies blocking access to ChatGPT. Is this the right move or completely short sighted? Joe...

The Next Thing in Content, Amazing Cases, and "If We Had a Job" - Office Hours Special Episode (391)

01 Sep 2023

Contributed by Lukas

A very special episode of This Old Marketing where Joe and Robert take questions from LinkedIn. The boys answer such questions as: Which marketing tre...

Is the Advertising Crisis Over? (390)

25 Aug 2023

Contributed by Lukas

The marketing and advertising recession continues on per a WPP earnings report. Is there an end in site? Will 2024 be better? The boys discuss. Yuga L...

Fake Content Everywhere [and what to do] (389)

18 Aug 2023

Contributed by Lukas

What do marketers and creators do about all the fake content? Joe and Robert discuss a slew of AI-generated books, while an 80s horror film that never...

ESPN - The Sportsbook (388)

11 Aug 2023

Contributed by Lukas

Big news this week as PENN sells Barstool Sports back to David Portnoy and (in an obvious move) partners with ESPN to create ESPN-branded sportsbooks ...

AI Everywhere All At Once (387)

04 Aug 2023

Contributed by Lukas

This week Joe and Robert discuss how every piece of content created has "at least" a little bit of AI in it. Meta blocks news links in Canada. Is this...

Elon Flips the Bird (386)

28 Jul 2023

Contributed by Lukas

The boys go in-depth discussing the Twitter move to X. What's the future of Twitter X and is there a future at all? What does this mean for Threads? C...

The Death of Business Books? (385)

21 Jul 2023

Contributed by Lukas

This week we cover breaking news from McGraw-Hill Education. MHE made the decision last week to kill their business book division. What does this mean...

The Mouse Meets the Mac (384)

14 Jul 2023

Contributed by Lukas

Disney CEO Bob Iger received an extension to stay as CEO until the end of 2026. Joe believes this is just enough time to sell the company to Apple (of...

Elon Gets Tangled in Threads (383)

07 Jul 2023

Contributed by Lukas

The big news of the week is Meta's launch of Twitter-competitor Threads in the United States. Is this finally the Twitter killer we were looking for, ...

You Need to Pay Attention to This [Special Episode] (382)

30 Jun 2023

Contributed by Lukas

A #ThisOldMarketing mid-year special episode where Joe and Robert cover what marketers and content creators should be paying attention to, including: ...

The Elon Zuckerberg Ultimate Cage Fight (381)

23 Jun 2023

Contributed by Lukas

In this episode of #ThisOldMarketing, Twitter goes on a brand safety publicity tour, but it won't help their advertising sales.  Mark Zuckerberg and ...

In TikTok We Trust? (380)

16 Jun 2023

Contributed by Lukas

Could it be that the future of the US will get their news from TikTok? Robert and Joe discuss how this can go down a dark, lonely path for many. Googl...

The LIV/PGA Merger: What Can Brands Learn? (379)

09 Jun 2023

Contributed by Lukas

Big news of the week is the PGA tour merging with the Saudi-backed LIV tour. Joe and Robert talk about what this means for brands in the future. Apple...

AI: The End Is Near (378)

02 Jun 2023

Contributed by Lukas

In this episode of #ThisOldMarketing, Joe and Robert talk about the 22-word statement from the creators of AI. Simply put, we are in big trouble. WPP ...

Meta to Announce Twitter Competitor Called Instaflop (377)

26 May 2023

Contributed by Lukas

In this episode, Elon goes full Murdoch, trying to build Twitter into the next Fox News. Advertising continues to plummet for media companies and crea...

Clear & Present Altman (376)

19 May 2023

Contributed by Lukas

The battle for AI continues...this time on the Hill. Sam Altman testified to Congress, doing his best Harrison Ford impression (you'll get the referen...

The Battle for Trust (375)

12 May 2023

Contributed by Lukas

The next great online battle is that over trust. We are seeing this play out in front of us, first with the news of Tucker Carlson moving from Fox to ...

Robert and Joe Live from CEX: Creator Economy Expo (374)

05 May 2023

Contributed by Lukas

For only the fourth time in history, Joe and Robert record a live episode face-to-face. Creator Economy Expo (CEX) 2023 brought content creators from ...

AI in Content: How Much Is Too Much? (373)

28 Apr 2023

Contributed by Lukas

Big media news this week as multiple big name personalities get let go, plus Buzzfeed News decides to shutter its news division. Twitter's verificatio...

Twitter X and Its Boujie Verification Service (372)

20 Apr 2023

Contributed by Lukas

Elon is back in the news, announcing that Twitter will now report directly into X corp. Is this the X everything app plan or a way to hide expenses? A...

TikTok's Lemon8 Battles Instagram (371)

14 Apr 2023

Contributed by Lukas

Bytedance, the owner of TikTok, puts big money behind their Instagram/Pinterest clone called Lemon8. Pushing for a May launch in the states, Lemon8 is...

10 Proven Ways to Build an Audience [Special Episode] (370)

07 Apr 2023

Contributed by Lukas

In this very special episode of This Old Marketing, Joe and Robert go back and forth each sharing the five best decisions they made over their careers...

Invest in Substack: Baller Move or Desperation Play? (369)

31 Mar 2023

Contributed by Lukas

This week, the boys analyze the surprise announcement from Substack about how they want their customers to also be investors. Is this an innovative or...

Is TikTok a Spy Balloon In Your Pants? (368)

24 Mar 2023

Contributed by Lukas

Oh boy is TikTok in the news this week. Now more than 150 million Americans use TikTok on a regular basis. The US government believes this is a securi...

A Marketing Masterclass from Ryan Reynolds (367)

17 Mar 2023

Contributed by Lukas

This week, TikTok is back in the news with an ultimatum from Biden's camp. The SVB collapse takes center stage, and Joe and Robert go into the weeds d...

US TikTok Ban Goes Too Far (366)

10 Mar 2023

Contributed by Lukas

TikTok is all over the news again. This time, a bipartisan committee has come up with a bill for Biden to ban TikTok. But not just that. It will give ...

Say Goodbye to Free Social Media (365)

03 Mar 2023

Contributed by Lukas

The godfather is back for the special #ThisOldMarketing 365 reunion show. In this episode the boys break down Meta's new verified subscription program...

A Deep Dive into ChatGPT and Marketing AI [Special Episode] (364)

24 Feb 2023

Contributed by Lukas

With Joe on another sabbatical, Robert hosts the amazing Paul Roetzer, the world's foremost expert on marketing and AI content. Robert asks Paul the f...

Is AI Content a Race to the Bottom? (363)

17 Feb 2023

Contributed by Lukas

In this episode, Time and Taboola team up (is that Timeboola?) for a new eCommerce experiment. Is eCommerce the new sponsorship for publishers? The di...

A Special Episode: The Accurate Future of Social Media (362)

10 Feb 2023

Contributed by Lukas

In this very special episode of This Old Marketing, Joe and Robert break down the good, the bad and the ugly for social media platforms in 2023 and be...

An AI Content Buffet with a Side of Search (361)

03 Feb 2023

Contributed by Lukas

More ChatGPT news this week, as Microsoft works to integrate the AI tool into Bing, while Buzzfeed's stock soars as the company announces their new wo...

The Future of Podcasting: Is a Bear Market on the Horizon? (360)

27 Jan 2023

Contributed by Lukas

This friday is the last day to save $500 at Creator Economy Expo. Register here and save an extra $100 by using coupon code TOM. This week the boys di...

The Battle for AI Dominance (359)

20 Jan 2023

Contributed by Lukas

The past few weeks have been everything ChatGPT and AI. Joe and Robert cover multiple AI lawsuits, as well as Microsoft's $10 billion dollar bet on Op...

Inside Joe and Robert's Business Models [Special Episode] (358)

13 Jan 2023

Contributed by Lukas

In this very special This Old Marketing episode, Joe and Robert peel back the curtain and talk about their business models. What's working? What's cha...

Apple to Manufacture Snow Goggles (357)

06 Jan 2023

Contributed by Lukas

The big "leak" this week is Apple's announcement about an AR/VR device that is sure to be more cumbersome and uglier than anything Meta could launch. ...

The Big 2023 Marketing Predictions Episode (356)

30 Dec 2022

Contributed by Lukas

In our big year-end predictions episode, Joe and Robert review their missed 2022 marketing predictions...and then unleash 10 new marketing predictions...

Twitter: The Musical (355)

23 Dec 2022

Contributed by Lukas

We add music to our "Musky Scent of Twitter" segment, featuring Elon in all his glory...banning social competitors while Elon thinks about resigning. ...

Say Goodbye to TikTok in the USA (354)

16 Dec 2022

Contributed by Lukas

Breaking news as the US Government bans TikTok on all government employee devices. In addition, a bipartisan group of US lawmakers put forth a bill to...

ChatGPT Goes Matrix (353)

09 Dec 2022

Contributed by Lukas

Another crazy Twitter update...plus, will ChatGPT take over the world? All the talk this week was about the pros and cons of the new AI content tool t...

The Dumpster Fire at Twitter: Opportunities? (352)

02 Dec 2022

Contributed by Lukas

So much Twitter news to cover. Twitter PR (or whoever is left) creates a blog post that says everything is actually okay. In the meantime, brands are ...

Special Episode: Why Is the Media Business So Difficult? (351)

25 Nov 2022

Contributed by Lukas

In this special Thanksgiving episode, Joe and Robert review the latest with Twitter and make predictions on what Twitter is trying to become. Disney i...

Watch out Twitter ... Here Comes Mastodon (350)

18 Nov 2022

Contributed by Lukas

We start with a review of Twitter. What's the business model going to be? Why should content creators care? And...is there a place for something new? ...

B2B Content Marketing: Opportunities and Trends [Special Episode] (349)

11 Nov 2022

Contributed by Lukas

An indepth look at the state of B2B (business-to-business) content marketing, including the opportunities and action items for marketing professionals...

Breaking Twitter News: Everything Marketers Need to Know (348)

01 Nov 2022

Contributed by Lukas

A special early-episode drop of This Old Marketing where Joe and Robert go through all the latest stories on Elon Musk's Twitter and how it will affec...

Down Goes Meta (347)

28 Oct 2022

Contributed by Lukas

Twitter gets a new Chief Twit, while Meta (Facebook) sees its stock plummet to levels not seen since 2016. Is a drop in advertising to blame or is the...

Ye Parlays Parler Bet (346)

21 Oct 2022

Contributed by Lukas

The formerly known Kanye West (now Ye) buys Parler for (most likely) nothing. Will this lead to more celebs buying media properties? Netflix launches ...

Social Media Giveth, then Taketh Away (345)

14 Oct 2022

Contributed by Lukas

In this episode, Joe and Robert discuss how much a content creator can make by platforming on social media networks. Both see that more and more of th...

The Musky Scent of Twitter (344)

07 Oct 2022

Contributed by Lukas

Elon Musk is all over the news, as he finally faces the inevitable...he signed an agreement and must actually buy Twitter. Joe and Robert go through d...

Creator Economy Goes Bear Market (343)

30 Sep 2022

Contributed by Lukas

Joe and Robert discuss the impending (or ongoing) bear market in the creator economy. This means less sponsorships and different business models for b...

Spotify trolls Amazon's Earhole Strategy (342)

23 Sep 2022

Contributed by Lukas

Spotify announced a new audiobook strategy, aiming directly at Amazon (plus Apple and Google). Twitch bans online gambling after a soap-opera type sca...

The Future of Content Marketing (341)

16 Sep 2022

Contributed by Lukas

In a special Content Marketing World week episode, Joe and Robert discuss their content marketing presentations in detail and what the future holds of...

Special Episode: Behind the Scenes of This Old Marketing (340)

09 Sep 2022

Contributed by Lukas

In this very special episode, we bring back one of This Old Marketing's most popular episodes: a breakdown of what makes (and breaks) This Old Marketi...

The Future of Truth Social (339)

02 Sep 2022

Contributed by Lukas

This week Donald Trump's Truth Social made the news concerning runway and SPAC issues. Does Truth and it's parent company have enough money to hold on...

Google...We Want to See Your Manager (338)

26 Aug 2022

Contributed by Lukas

Donald Trump's Truth Social is hitting bigger numbers...but are they big enough? Instagram's changes from social network to content discovery platform...

Zuck's Metaverse Is Embarrassing (337)

19 Aug 2022

Contributed by Lukas

Big news as Mailchimp deactivates a number of crypto-based newsletters. We cover what's behind the move and what you need to do about it. Morning Brew...