This week Robert flies solo (Joe's busy revolutionizing dairy on the blockchain) to ask a question:  What if slower is the new smarter? After riffing on OpenAI's burnout‑induced shutdown, he unveils a sneak peek of his upcoming book, Valuable Friction. From Netflix's "Skip Intro" button to AI‑generated sameness, Robert shows how our obsession with frictionless everything is draining the meaning out of marketing...and life. Tune in for the four kinds of friction that sharpen ideas, deepen relationships, steady operations, and save you from knee‑jerk strategy. No co‑host, no fast‑forward, just 100 percent Robert. Press play, don't skip the intro, and discover why a little resistance might be your brand's unfair advantage. ----- This week's sponsor: You don't become the world's most valuable women's sports franchise by accident. Angel City Football Club did it with a little help from HubSpot. When they started, data was housed across multiple systems. HubSpot unified their website, email marketing, and fan experience in one platform. This allowed their small team of three to build an entire website in just three days. The results? Nearly 350 new sign-ups a week and 300% database growth in just two years. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related