In this special Thanksgiving episode of #ThisOldMarketing, Joe and Robert discuss the amazing new content marketing launch for Y Combinator called "The Macro". Facebook Instant Articles is (surprise, surprise) not working for the 20 publishers...Robert Rose has a solution that involves content syndication, not advertising. In addition, the boys strongly disagree with a Gerry McGovern post about quality content. Rants and raves include what is NOT content marketing. This week's TOM example: US Military Hospitals. This week's article links: Facebook Instant Articleshttp://www.wsj.com/articles/facebook-mulls-ad-changes-for-instant-articles-after-publisher-pushback-1447281399?alg=yPaired Withhttp://www.engadget.com/2015/11/12/facebook-instant-article-ad-revenue/ Y Combinator Launches The Macrohttp://techcrunch.com/2015/11/20/sifting-through-secrets/?ncid=txtlnkusaolp00000634Less Content Marketing, More Quality Contenthttp://www.gerrymcgovern.com/new-thinking/less-content-marketing-more-quality-contentB2B Data Driven Trendshttp://adage.com/article/digitalnext/data-transform-b-b-marketing-2016/301386/ Sponsor Message: http://ContentMarketingUniversity.com Rants and Raves 8 Examples of Content Marketinghttp://marketingland.com/content-marketing-done-right-8-examples-can-learn-149088

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related