PNR 62: Marketing Still Subservient to Sales | The Launch of Facework

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This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose not yet transcribed

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Recorded19 Jan 2015

Publisherpnrmarketing.libsyn.com ↗

Handlerec:5848099

Show notes

In this episode, Joe and Robert discuss the details of the New York Times/Google Native Advertising program (if that's what you call it). Next, the boys ramble on about the role of sales and marketing. Are they still far apart? Are they getting closer? No worries there, because the boys cheer up about news on the fall of Google Glass and something Facebook is launching called Facebook Work (or Facework, for short). Rants and raves include Newcastle's Super Bowl ad bid and clarification on the term, native advertising. This week's #ThisOldMarketing example of the week: WestJet's Above & Beyond.

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