PNR 64: Super Bowl Advertisers Don't Care about Building Audience

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Recorded02 Feb 2015

Publisherpnrmarketing.libsyn.com ↗

Handlerec:5848097

Show notes

In this post Super Bowl episode of #ThisOldMarketing, Joe and Robert discuss research on how almost no Super Bowl advertisers added calls-to-action of any kind to their $4.5 million dollar ads. SnapChat launched a new content series (which, of course, will disappear after 24 hours) and Conde Nast is paying journalists to create content for brands (as well as work a day job). Rants and raves include an indepth look at what makes a great content marketer from Joe and Robert rants and raves about Nationwide's Super Bowl ad (that everyone hated but Robert). This week's TOM example: Dell's Corporate Responsibility Report.

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