In this special pre-Christmas episode of #ThisOldMarketing, Joe and Robert discuss the New York Times big revenue move into native advertising, with some commentary about the WSJ as well. Content marketing predictions flood this episode, but the majority of time is spent ranting about Basecamp moving their blog over to Medium full time. Rants and raves include the trouble in TV Land and Hollywood and a breakdown of Joe's 2016 predictions. This week's TOM example: Rudolph the Red-Nosed Reindeer. This week's story links: Industrial Strength Branded Content http://www.mondaynote.com/2015/12/14/industrial-scale-branded-content/ 2016 Content Marketing Predictions http://mashable.com/2015/12/18/content-marketing-predictions/#mz6i0n96XuqF Signal Vs. Noise Moves Its Blog To Medium https://m.signalvnoise.com/signal-v-noise-moves-to-medium-c8083ce19686#.f7e2inazl SPONSOR Widen and Visual Storytelling - http://bit.ly/widen-visual-storytelling RANTS AND RAVES Robert's Rant/Rave on TV and Hollywood http://www.wsj.com/articles/glut-of-scripted-tv-content-troubles-hollywood-1450296686?mod=djemCMOToday Joe's Rave on Content Marketing Predictionshttp://contentmarketinginstitute.com/2015/12/content-marketing-predictions-2016/

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related