PNR 77: Why Digital Spending Is Not Growing Fast Enough

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This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose not yet transcribed

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Recorded04 May 2015

Publisherpnrmarketing.libsyn.com ↗

Handlerec:5848084

Show notes

In this episode of #ThisOldMarketing, Joe and Robert go into detail on why digital marketers are still not spending enough on digital (or are they?). In addition, the boys talk about which content we need to target different generations and whether content companies are media companies, technology companies...or both. This episode also includes a short take on Google's launch into content discovery. Rants and raves include a draft pick from USC and Dove's "Real Beauty". This week's TOM example: NFL Films.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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