In this episode of #ThisOldMarketing, Joe and Robert discuss why publishing an article anywhere but Medium might be a good thing. PwC launches research about the state of content marketing in enterprises, and the Guardian goes "full monty" with labeling native advertising as paid content on their website. Rants and raves include the evolution of content marketing and Joe's level of exhaustion. Today's TOM Example: Chief Optimist by Xerox. This week's story links: Anywhere But Medium http://scripting.com/liveblog/users/davewiner/2016/01/20/0900.html Most Organizations Still Struggling to Deliver Personalized Content, Says Forbes Insights/PwC Report http://www.forbes.com/forbesinsights/pwc_content/index.htmlhttp://images.forbes.com/forbesinsights/StudyPDFs/PwC-CustomerFocusedContent-REPORT.pdf The Guardian Is Now Calling Native Ads Paid Content http://digiday.com/publishers/guardian-now-calling-native-ads-paid-content/ This week's Sponsor: AdStation Content Monetization eBook http://bit.ly/adstation-content-monetization Rants and Raves Roberthttp://diginomica.com/2016/01/22/content-strategy-takes-a-big-shift-why-i-was-wrong/#.Vq5ka8dmOFg Joehttps://econsultancy.com/blog/67426-why-the-brands-as-publishers-trend-is-utter-nonsense/ #ThisOldMarketing - Chief Optimist by Xeroxhttp://www.consulting.xerox.com/campaigns/chief-optimist/enus.html

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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