PNR 33: P&G Kills All Marketing Titles

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Recorded01 Jul 2014

Publisherpnrmarketing.libsyn.com ↗

Handlerec:5848128

Show notes

In this episode, Joe and Robert discuss CMI's purchase of the Intelligent Content Conference, and then dive deep into P&G's new edict that all marketing titles will change to something different. In addition, the boys discuss Google's change to get rid of Google authorship pictures, as well as some new research on how brands spend money to promote owned content. This week's #ThisOldMarketing example comes from Chango.com.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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